They make people think that, by liking a facebook page, watching a YouTube video or doing something good once a year, they will make an impact in society.
Saving the rhino would be relevant if the animal were actually going extinct. According to the World Wildlife Fund, the rhino population in South Africa is not threatened. The annual growth of the rhino population is 7%, and only 2% are killed through illegal hunting. So what’s the fuss?
I agree with a recent statement by Cosatu spokesperson Dumisani Dakile after more people died in our mines: “We know if it was the rhinos killed there was going to be lot of noise… ” This just shows how wrongly slanted our attention and activism is.
Then there was the Stop Kony/Kony2012 social media campaign earlier this year. Jason Russell filmed an emotional documentary about his Ugandan friend in order to unite the world behind a movement to arrest Joseph Kony for crimes against humanity.
What many people didn’t know was that Invisible Children, the organisation behind the Kony2012 video – which solicited donations by selling bracelets and other goodie-bags – was in my opinion a scam. Yes, a scam.
The organisation pays Russell roughly R700 000 a year. And only 30-35% of the money collected is used to build schools or for other “charitable acts”. Where does the other 65-70% of money go? Their financial statements seem to suggest that up to 25% of their money is used for travelling and film-making. Nobody seems bothered to ask about that.
I can continue ranting, but what is the point? These campaigns are backed by big-name celebrities and companies, so the public will stupidly fall in line.
Don’t get me wrong, I’m all for helping society, building unity and improving our country, but why are people so slow to start mass social movements against the non-delivery of textbooks in Limpopo, the huge unemployment rate and the shockingly high number of people who can’t read or write.
That is where improvement should start.