Clashing colour pallets, unconventional paintings and purposeful misspellings on the wall are a few of the things that catch your eye when you enter Anti-Est.
Braamfontein’s newest hotspot, located on the trendy Juta Street, aims to enforce the concepts of ‘unlearning’, free thinking and originality.
Manager Roxanne Read said the establishment intends on challenging conformity by turning the lounge/bar into a place “where young artists can help challenge the culture of googling and encourage society to be accustomed to asking relevant questions and to move away from the norm.”
The bar has set the trend by creating rectangular shaped pizzas that are enveloped in unconventional packaging printed in eccentric statements that “fit the concept” of non-conformity.
A fresh range of cocktails and ‘uncommercial’ music created solely for the enjoyment of its audience is the way in which Anti entertains its customers every Wednesday to Saturday.
Read said the Neighbourgoods Market hosts more than 6000 people every Saturday and Anti benefits from this foot traffic, allowing the establishment to showcase its space and ensuring that Joburgers participate in its movement.
Anti is owned by four people: Nathan Reddy, Paul Shafer, Adam Levy and David Cohen, who, as a collective aim to eradicate the conventional thinking in society.
“At the end of the day we want to push people’s buttons, but at the same time allow them to demonstrate their crazy ideas sing this space as a platform,” said Read.
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