Braamfontein locals know this store as the one with the old, red Mini Cooper inside it.
Branson Centre, its official name, is the store that offers a cup of java that has could have its origins in as far afield as Rwanda served under exotic names like The Dictator.
Serviced by Motherland Coffee, the coffee-shop part of the Virgin Mobile store, dares to be bold and different in the coffee-drinking experience.
Beverages with personality
With the names of their beverages ranging from ice d’Ivoire invented in Cote d’Ivoire and The Dictator that comes with a slogan “Make your day, Obey you”, it’s no wonder that young, hip, urbanites are attracted to the shop.
The coffee is also sourced according to fair trade practices which ensure ethical and fair practices in farming and sourcing coffee on the African continent.
There is also the pull of free Wi-Fi which is a sure bet in attracting student patrons but with a small cup of coffee costing around R22 and the larger at R35, it is likely that usually cash-strapped student customers are leaving the store with a thirst.
Wits Vuvuzela visited the store at various times on four separate occasions and in all instances, the store was unusually quiet. Manager of the coffee-shop Webster Ndebele sees an increase in foot-traffic over the weekends as tourists passing by from the Neighborgoods market pop in for a cup of coffee. Most tourists admire the style,” he said.
To celebrate these visitors from abroad, the shop has created the ”Tourists” – the name for coffee laced with the varieties of European syrups.
The store opened last October and has even managed to make it into the Guinness Book of Records for cramming the most number of people – 25 – into the little Mini Cooper.
- Wits Vuvuzela. Anti-establishment bar aims to challenge conformity in Braamfontein. May 3, 2014
- Wits Vuvuzela. How Braamfontein got its groove back. April 24, 2014