Anyone who believes that South Africa is starved of international concerts is definitely living under a rock. No matter what your taste in music, chances are that your favorite artists will be hitting South African stages sooner then you think. South Africa has, in recent years, become a hotspot for all international performers and South African fans are defiantly not complaining.
Last Saturday, German deep house DJ and producer, Robin Schulz began his two-show tour in South Africa. Earlier this year, American superstar Chris Brown, was back in South Africa for the second time in two years. These artists are just some of the major international acts to have graced South African stages in recent years. They join big names like One Direction, Kanye West, Michael Buble, Rihanna and Lady Gaga to name but a few.
Big Concerts, one of the biggest concert promoters in the country, said they were bringing in about 10 international acts about five years ago. That number has now increased to about 12-15 annually.
“One reason for this is because of new venues such as the stadiums, meaning we could bring bigger acts,” said Sophie Doherty, the marketing manager for Big Concerts.
But beyond the bigger venues, it appears that South African fans are part of the reason these top acts choose to come to the country. “We often get told how great SA fans are,” Doherty said.
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