Karabo Mokoena is a 21 year Environmental Science student at Wits who is trying to change perceptions about black women’s natural hair and empower Africa at the same time. She is the CEO of a company called Nalane ea Afrika (African heritage) which produces natural hair care products for anyone who wants to manage their hair better.
Why did you start Nalane ea Afrika?
“It was that thing of, I’ve never seen MY hair. Having my hair natural means that, it’s my hair in its natural state, in its unique state… When we were little we would be forced to relax our hair and in those days, it was so painful. You would always burn from the relaxer and we want to prevent a lot of parents from having doing that to their kids because now we have the resources to change that.”
What is different about your product?
“One of the things that we strive for in the company is to only use African products. Everything that we use must be African. Even if we buy our oils, all our raw materials must be African. We even want the people who are giving us the raw materials to process them in Africa. So we want to empower Africa as a whole.”
How do you juggle the management of Nalane ea Afrika with your studies?
“My role right now is basically running the company, it’s still very small. The company I dedicate to during weekends. When I’m at school, I’m at school. I have my school time and then in between, even in between lectures, I’ll look at my e-mails to see what we need to do. I haven’t neglected my studies, I’m doing very well.”
How has your degree help you create the product?
“It helped in the sense that I did chemistry first year level, so that helped me understand when I was doing the research behind which products to use, which raw materials to use and if they would mix. I had a bit of background in that, so does my sister.”
Do you think that black girls at Wits are becoming more comfortable with their hair?
“I think so, I don’t think I could say yes or no. I only come on campus to do school and then I leave. So the people that I see – I see a lot of people with natural hair.”
What is the most important thing you want to achieve with your product?
“We’re going through a time where people are so conscious especially black women and I think the thing about having natural hair is seeing your true self. So I would like to achieve changing the mentality that – you being your natural self – is not right. That you can’t manage your hair because it looks unruly or it looks untidy. There’s so many hair styles you can do with your natural hair and I just want people to love themselves the way that they are.”