The school will go head-to-head against big brands in the celebrated awards
The school’s #50YearsofWBS campaign attracted three nominations for the flagship digital media awards in the categories of Most Innovative Use of Social Media and Excellence in Content Marketing.
WBS is also nominated for the award of Most Innovative Social Media Campaign by a Medium to Large Agency, through its social media partner, Flow Communications.
In these categories the business school will compete with brands such as broadcast satellite service DSTV and professional Spanish football division La Liga. It is also the first time WBS has been nominated for the awards, launched seven years ago.
“By celebrating the success of our alumni, individuals from all walks of life, we hope to inspire a new generation of business leaders,” said WBS communications writer Alison Gaylard.
The #50YearsofWBS celebrates the school’s 50-year milestone, from its commencement in 1968 up to 2018.
Sue Blaine, a senior writer and editor at Flow Communications, told Wits Vuvuzela that, “The 12-month campaign was broken into smaller elements to avoid viewer fatigue and to keep content fresh.”
WBS created a mini website as a memory wall, highlighting notable alumni and the school’s overall achievements. The school also used the #50YearsofWBS hashtag across various social media platforms such as Twitter and LinkedIn to give followers glimpses of its campaign.
“LinkedIn is the perfect platform for a social media campaign of this nature, and it was the backbone of the campaign, with Twitter used to amplify messages,” said Blaine, describing LinkedIn’s audiences as “the key target market” of WBS.
“We wanted to honour and celebrate our amazing alumni. We did this in several ways: We invited past students to contribute to our virtual memory wall, and hundreds of alumni posted their memories and photos, which has created a living legacy on our website,” said Gaylard.
Professionals from diverse sectors have passed through WBS, with popular alumni faces such as Wits University chancellor Dr Judy Dlamini and pop singer Danny K being pasted on the ‘50 Faces of WBS’ wall.
Thando Ntsinde, an account manager at Edelman South Africa, an international communications firm, said she was proud to be included in the campaign as one of the ‘50 faces’.
“Education had always been an important thing that was pushed in my family when I was growing up,” said Ntsinde, who completed the Women in Leadership course in 2017.
FEATURED IMAGE: Wits Business School grooms future business leaders. Photo: Ntombi Mkandhla