After two years of getting its broadcasting licence, and two years of failing to launch the station as promised, Tshwane TV is finally being launched on June 1st this year.
Tshwane TV was established in terms of the Independent Communications Authority of South Africa (ICASA), it aims at establishing a community station that provides access to channels of communications.
“The channel is a free to air terrestrial platform with footprint of the greater region of Tshwane. This means people in Tshwane can tune their TV receive signal by aerial like SABC1-3 and e-TV,” says Tshwane TV, creative director, David Phume.
Khutjo Malebana, 3rd year BA student said, “I am ecstatic about the launch of the station. I reside in Pretoria and will have something new to watch.”
Another BA students, Eunice Kotsokoane says her hometown is in Pretoria, Tshwane TV will give them choice instead of watching the “sometimes boring” SABC.
A non profit community based TV station is committed to promoting social justice, human rights and community cultural development. It also plans to broadcast educational and documentary shows, educational and children’s shows, local community news and local programmes of relevance.
Phume says their strategy is to create a modern brand that people would want to associate with, they went to great lengths in producing on-air imaging and branding that is impactful, eye-catching and of high quality. They believe their viewers deserve good quality television experience.
Kopano Molefe, Tshwane TV CEO says he learned more about business from Soweto TV station manager, Tshepho Tefeng.
“Tshepo reflected on some the issues and challenges that they have come across and gave me good tips, which I intend using when the going gets tough”, he adds
“Tshwane as the capital city of South Africa, it is our responsibility to create a lasting impression on South Africa as a whole. Though we are inscribed as a community television we do not subscribe to geographical edges and stereotypes”, says Phume.
Phume says the station is in the process of developing auditions and workshops which will take place at the Tshwane events centre.