Sole Purpose brings local artists and entrepreneurs together 

Inspired by Ricky Rick’s Cotton Fest, Young creatives give local brands a platform.  

Sole Purpose hosted a pop-up store event, bringing together local artists to perform and local brands to sell their wares at Homeground restaurant, in Braamfontein. 

Pop-up store at the Sole Purpose event and attendees having drinks and socializing.
Photo: Sinazo Mondo

This pop-up store experience was co-founded  by Shaun Nzwakhe Gomeza and Nkhensani Mashimane in December, 2021. “We are an initiative that supports local artists, creatives and entrepreneurs by providing a platform and atmosphere for people to network and socialize,” their website reads.  

The sixth iteration of  Sole Purpose  took place on May 27, 2023. New local brands such as Projext, a clothing brand and Avitality (Born to Move), a gym wear clothing brand popped up for the first time. While clothing brands Deity Artisty art painting , Freak sins, Co lounge and Narty returned to the market. 

The musical talent included Tiller Sax, Lwaazii and Fried.HZ who provided live music throughout the afternoon.   

From left to right, photographer, Dj Alsi Paq and Co-founder of Sole Purpose Nkhensani Mashimane at the deck inside Homeground restaurant.
Photo: Sinazo Mondo

Anelisa Mnyweba (24) who attended the event said:  “I love the local gin brand Egoli, that I just tried for the first time, the music and performances were good and I’ve bought myself a few beautiful items from the local brands.” 

Creative director and owner of Born to Move, Avela Sisilana said, “I love that my brand is being recognised and its name is out there now. It’s been two hours and I haven’t made any sales yet but that’s mainly because my brand is specific as it is gym wear. I’m more here for branding than making sales.” 

Ntsako Ntimane owner of Deity Artisty said, “I started painting four years ago and this is my first time actually putting myself out there, I had my first exhibition with Sole purpose in March this year… I’ve made sales and connections today thanks to Sole purpose.” 

The event continued till late with vendors packing up at 17:00, while the owners, artists and creatives socialized over drinks. The mood quickly moved from chilled to upbeat as local artist, DJ Alsi Paq(22) ushered in the night with Amapiano hits.  

FEATURED IMAGE: Deity Artistry showcasing art work at the pop-up store with attendees admiring. Photo: Sinazo Mondo

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