Fashion week hits the runway
Style curators will be taken on a nostalgic journey when Melrose Arch’s Piazza transforms into a 1960’s American girl group Supremes concert during the Mercedes-Benz Annual Fashion week this weekend.
“This will bring back old trends into a new era,”
WALKING IN HEELS: This year’s Mercedes Benz Fashion Week Joburg promises nostalgia with added pomp and circumstance. Photo: Provided
said the show’s producer Jan Malan. He said designer Khomotjo Malatji from the label Grapevine with the help of M.A.C cosmetics and GHD Company will be taking style-curators down on a journey.
“There’s always a rush in the end. At the end there’s a sense of satisfaction, said designer Leigh Schubert.
Schubert explained that the process of putting together a collection can take up to six weeks and it is better to begin early suggesting that “the longer you put it off, you put yourself under pressure.”
Schubert who has been a fashion designer for over 10 years said the fashion scene has changed dramatically referring to the limited platforms available for young designers which she describes as a “pity” as it makes it more difficult for young designers to be discovered.
LISOF graduate Neo Mofammere who is a finalist for FastTrack competition for young designers, said the most difficult thing about being a designer is that you are not able to come up with something immediately.
Malan said fashion week is essentially for designers to get people to get to know them but admits that there is not much glamour in producing a fashion show. “There is no room for error,” he said.
