Inspired by Ricky Rick’s Cotton Fest, Young creatives give local brands a platform.
Sole Purpose hosted a pop-up store event, bringing together local artists to perform and local brands to sell their wares at Homeground restaurant, in Braamfontein.
This pop-up store experience was co-founded by Shaun Nzwakhe Gomeza and Nkhensani Mashimane in December, 2021. “We are an initiative that supports local artists, creatives and entrepreneurs by providing a platform and atmosphere for people to network and socialize,” their website reads.
The sixth iteration of Sole Purpose took place on May 27, 2023. New local brands such as Projext, a clothing brand and Avitality (Born to Move), a gym wear clothing brand popped up for the first time. While clothing brands Deity Artisty art painting , Freak sins, Co lounge and Narty returned to the market.
The musical talent included Tiller Sax, Lwaazii and Fried.HZ who provided live music throughout the afternoon.
Anelisa Mnyweba (24) who attended the event said: “I love the local gin brand Egoli, that I just tried for the first time, the music and performances were good and I’ve bought myself a few beautiful items from the local brands.”
Creative director and owner of Born to Move, Avela Sisilana said,“I love that my brand is being recognised and its name is out there now. It’s been two hours and I haven’t made any sales yet but that’s mainly because my brand is specific as it is gym wear. I’m more here for branding than making sales.”
Ntsako Ntimane owner of Deity Artisty said, “I started painting four years ago and this is my first time actually putting myself out there, I had my first exhibition with Sole purpose in March this year… I’ve made sales and connections today thanks to Sole purpose.”
The event continued till late with vendors packing up at 17:00, while the owners, artists and creatives socialized over drinks. The mood quickly moved from chilled to upbeat as local artist, DJ Alsi Paq(22) ushered in the night with Amapiano hits.
FEATURED IMAGE: Deity Artistry showcasing art work at the pop-up store with attendees admiring. Photo: Sinazo Mondo
Big commercial, South African films are so rare, besides the Afrikaans rom-coms of course, that as a citizen you want to celebrate every one that is released. Hear Me Move is a nice try.
Directed by Scottnes Smith, Hear Me Move might leave some people confused about a few things. South Africa’s first dance film is set against the backdrop of Johannesburg’s neon city lights and townships. Throughout the film, however, you wonder how they get from one place to another, they seem to pass between the two places without effort.
This colourful and pacey film attempts to bring the story of Muzi (Nyaniso Dzedze), the son of a famous pantsula dancer to the screen. Muzi’s father who tragically died 12 years ago becomes the driving force of the film and the reason for many of Muzi’s woes and triumphs as a dancer.
The popular township dance style called sbujwa is highlighted in the movie, and with a love story added to the mix, the built-up passion fizzles to a barely-there kiss.
The directing and producing is almost clean in its execution, and the music refuses to go unnoticed in a great way. But its clear fundamental errors were made at a scriptwriting level.
The premise of the ‘lost son’ looking for his father’s presence is forced onto the viewer and you’re left exasperated by it all. A film driven by events rather than character.
The hard work put in by the dancers is evident, and their bodies reflect this. If there is something to really appreciate, it’s the amazing eye-candy.
However their too-toned bodies are too contemporary and too exercised for the laid back, swanky, almost-too-skinny vibe we know to be sbujwa dancing, the film fails to capture that authentic township feel.
The high-end dancing and the ‘underground’ settings for the competitions, with famous judges and hosts, feels unrealistic and copied from American movies.
Not all is lost however, some moments are golden and they bring the story back to life. Mbuso Kgarebe, who plays the antagonist Prince, is formidably intense and Khanyi (Bontle Modiselle) who plays Muzi’s love interest has the kind of legs that go on forever.
It’s a fun film to watch, because of the dance elements, and as a South African it might be your duty to watch but it scores low on originality and authenticity.
Today we’re taking a look at the #WitsShutdown protests which are over historical debt and unaffordable accommodation, which have seen several students suspended, physical clashes between protestors and security and disruptions to the academic programme for many. In this bonus episode of We Should Be Writing, we let students unpack their views on what has […]