Student Entrepreneur Week 2022 gave students the taste of entrepreneur life and access to speakers who shared their trials and tribulations.(more…)
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On Sunday mornings, while most people go to church, inner-city Jozi becomes a refuge for urban youth looking for spaces to express themselves.
The Grove Market in Braamfontein turns into a platform where urban cool kids like Mpumelelo Mfula and Andile Jila meet to further their cause. Vintage print jackets and tweed pencil skirts constitute their voice of protest – affordability and exclusivity providing them with a weapon against urban consumerism.
Thrift shopping or “thrifting”, as it is commonly called, is the art of finding one-of-a-kind items of clothing at markets and buying them for next to nothing.
A stall owner, who would give her name only as S’ponono, sees thrifting as her way of sharing her sense of style with the world. While doing her regular price negotiations she said: “I just feel like, if I’ve seen a piece for too long, I have to give it away.”
This is at the centre of thrifting culture – the sharing of exclusive items with people who share your passion for being different.
While profit is not the main goal, thrifters benefit from the income they make. Andile Jila, 1st year BA, uses the money he makes from thrifting to pay his fees.
“I’m paying the NSFAS interest, I buy my own books and I have to live. I’m surviving, though. Girls love clothes.”
Thrift stores have evolved from selling women’s clothing only, to becoming mini-department stores in their own right.
Bright African wax print bow ties and colourful clutch bags are some signature Babatunde brand items sold by Mfula, who started wearing the bright hats and matching ‘90s style sweaters when he was a Witsie years ago.
“It all started from varsity culture and wanting to be unique. I started wearing certain things before they were popular and that became my form of expression.”
Mfula, who has an honours degree in Politics, admits that thrifting is an unusual career choice for a graduate.
“People always say: ‘You have two degrees, you could do so much with that’, and I could be, but I’d be dying on the inside. I believe I’m part of a movement of urban politics.
“About five years ago we would take our money and spend it at the malls. Now our money stays in these circles and we benefit from our culture by developing an economy. It’s quite progressive.”
Asked if he felt the money from thrifting could sustain him long-term, Mfula admitted the average person would not think so but that it was good enough for the lifestyle he preferred – a “humble” one.
Mfula plans to grow his online store and one day develop pop-up stores around the country. “I want to promote the street culture that comes with thrifting and have stores for a few months in different spaces.”
He said it was important to remember that living with purpose wasn’t easy. “I’m building from the ground up and taking a stand in what I feel is an urban politics.”