SLICE: World Press Freedom Day: AI is here to stay, are we ready to give it a home?
Artificial intelligence has the power to enhance journalism, but is journalism in more danger because of it?
Amid the chaos of a digital landscape currently being agitated and renovated by generative artificial intelligence, the news industry is no exception to its explosive impact. UNESCO aims to address this at a conference in Brussels on May 7 in commemoration of the 32nd World Press Freedom Day.
World Press Freedom Day takes place annually on May 3 to highlight the press’s current challenges and to raise awareness.
This year, the focus is on ‘Reporting in the Brave New World – the impact of artificial intelligence (AI) on press freedom and the media, highlighting the opportunities and challenges that AI has brought to journalism.
Unsurprisingly, generative AI is taking centre stage, as its disruption to the world of technology is too stark to ignore, especially in the news industry.
Principally, we know that news summarises and simplifies information. Broadcasts and articles essentially catch you up on current, recent or ongoing events and weave in analysis or interpretation.
So, does involving AI in this process really pose a threat as a technology that can soak up information in one form, drawing from existing sources to pour the same information into a different mould after?
Yes and no. I believe that anything involving AI means walking a tightrope and, as journalists, falling off that rope means jeopardising the foundation within which journalistic practice is built on — ethics.
A 2025 report by Thomas Reuters Foundation (TRF), paints the nuances of AI use in journalism in the Global South.
It states that 81.7% of journalists already use AI tools like CHATGPT in their journalistic work for drafting and editing content, research, fact-checking and idea generation to save time, reach new audiences and work more efficiently. Starkly, only 13% report using any official AI policy with 79.1% reporting an absence of any clear guidelines.
Of the few non-users, lack of awareness or knowledge of AI tools, insufficient training and support, lack of access to necessary technology, concerns about accuracy and reliability, ethical concerns, preference over traditional methods and fear of job displacement were some of the main reasons for not using AI.
Where newsrooms lack formal guidance and self-education on using AI tools prevails, transparency becomes fragile which is concerning when trust in journalism and the media is already tainted. I am at a crossroads because if AI use is disclosed in news articles, I’m not entirely sure if that would make me trust a news agency more.
That is because I value journalism’s core ethics and skills: original reporting, quality, accuracy, fact-checking and source verification.
Where ethics are concerned, one may question if post-evaluation of AI produced content was done because AI is known to sometimes hallucinate information, supercharging the spread of misinformation. So, as journalism is defined, it still leads as a reliable, fact-checked source of information.
Another ethical concern, as highlighted by The Conversation, is that while journalists may ask for the generation of summaries or idea prompts, sensitive information or copyrighted material is inadvertently uploaded into these public generative AI tools, which not only contravenes company policies but journalistic integrity.
TRF recommends that journalists “understand the ethical implications of AI”. These include “advocating for policies and practices that protect journalistic integrity, while also ensuring fairness and accuracy, and promoting trust with audiences.”
All of this considered, I cannot downplay the ease that AI has brought journalists. It should be welcomed in newsrooms as long as originality and critical thinking isn’t destroyed in the process.
FEATURED IMAGE: Live news broadcast by robot news anchor with breaking news lower thirds and a digital world backdrop. Graphic: Lukholo Mazibuko
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