VoW is re-branding itself during O-Week, with a new look and wider reach. Photo: Dinesh Balliah

VoW is re-branding itself during O-Week, with a new look and wider reach. Photo: Dinesh Balliah

Voice of Wits (VoW FM) is heading for bigger and better things in 2015, as the campus radio station prepares to expand its reach across Johannesburg.

The radio station, now in its fifth year since re-launching in 2011, will soon be broadcast for a 10km radius around its Braamfontein headquarters.

“Previously we had about a 2km range,” said station manager Mike Smurthwaite. This included the whole campus, with the exception of Parktown residence Junction, where the frequency experienced problems.

“But now we’re going to cover the whole of campus, Junction and even further into Braamfontein.” This, he explained, is what’s called “very high frequency” and means that more listeners will be able to tune in, from further away.

With plans to re-launch and promote with a fresh, new brand during O-Week, Smurthwaite and the team have a big task ahead of them. A new logo, more recording facilities and space, and plans to “invade public spaces without people even knowing it’s going to happen” are just some of what students and the Braamfontein community have to look forward to.

According to Smurthwaite, there are almost no spare radio frequencies available in Johannesburg, so when VoW was offered one, they jumped at the opportunity to improve their sound and reach.

“Our team worked all through the holidays to make this happen,” he said.