EDITORIAL: The lies in menstrual advertising

By: Ofentse Tladi

Given how misleading period adverts can often be, it is easy to question what truly makes an advert effective.

Advertisers would have you believe periods are a dance party or a carefree stroll in the park. In reality, they are an emotional rollercoaster, and it is time we saw the truth.

Looking into what separates a good advert from a bad one. Graphic: Ofentse Tladi

The latest Always advert opens with five women in vibrant colours dancing energetically. As they dance, three boys dressed similarly appear, looking surprised by the scene. One girl playfully dances over one of the boys, heightening his surprise. The advert then wraps up with the product prominently displayed, highlighting the sanitary pad.

Instead of showing the reality of pain and discomfort, it presents an unrealistic and misleading image. Moreover, the scene where the girl dances over the guy feels inappropriate and out of touch with the true experiences of women on their periods.

The potential intention behind this advert is understandable as it aims to cast periods in a positive light rather than focusing on the negatives, perhaps to try bring hope to those who experience them. However, the reality of what one truly experiences during their period is more grim.

According to the National Institute of Health, many women and girls suffer from abdominal pain during their periods, a condition known as dysmenorrhea. This condition has psycho-emotional symptoms such as anger, irritability, and depression.

As a writer with a Bachelor of Creative Writing from AFDA, where I studied promotional writing and won the Undergraduate Discipline Merit Award in that field, I have substantial knowledge in promotional writing to decipher what separates a good advert from a bad one.

The basis of promotional writing and advertising is about connecting with your target audience. You want to make them feel seen, heard, and most importantly, you want a powerful call to action that compels them to take immediate action.

A recent Kotex advert titled “ProgressFeelsLike” exemplifies what I believe period advertising should be. The advert captures the often overlooked discomfort women experience during their periods.

It uses a narrative format, combining powerful voiceover with clips of women pushing through the sharp grip f cramps during meetings, discreetly checking for leaks on their pants in crowded spaces and fighting exhaustion while caring for their family.

The line, “being dismissed is being on your period,” underscores the frustration of having your struggles minimized simply because you are menstruating.

Another powerful line, “not comfortable, seen as not capable enough or as behaving enough,” captures the harsh judgements women often endure while on their periods.

These judgements manifest in different ways – being perceived as overly emotional or unreliable at work, having their capabilities questioned simply because of the natural biological process, or being labelled as moody or difficult to work with.

These assumptions can lead to women being dismissed or overlooked in both professional and personal settings, reinforcing the stigma and silence surrounding menstruation.

The world of promotional writing is really about storytelling. It is about using your brand to craft narratives that draw your audience into your world. Understanding your audience’s needs, desires, and pain points and then communicating how your brand can meet those needs in an authentic way.

Advertising is not just about making a noise and selling a product; it is about creating a melody that lingers in people’s minds long after the campaign is over.

Celebrating SA women Olympians this Women’s Month 

The Olympic Games are the pinnacle of sporting excellence, and these women athletes are the perfect example of South African sporting talent.  

This year, South African Women’s Month coincides with the Summer Olympic Games, which makes it a perfect time to honour just some of the countless women who have made history in these prestigious games. From Penny Heyns to Caster Semenya, South African women have continued to showcase their skills at the highest level. 

The Olympics are some of the oldest athletic competitions in the world, starting in 776 BC, but women only joined the competition in the 1900 games. South Africa has an interesting relationship with the Olympic games because of the nation’s Apartheid policy which had them banned from 1964 until the negotiations to end Apartheid began in 1990 (Olympedia). This means South African women only participated in the Olympic Games on a larger scale from the 1992 Summer Games, with 26 women at once, as opposed to the combined 31 between 1920 and 1990.  

Since their readmission, South African women have proven to be worthy contenders, holding their weight in all competitions, from swimming to athletics and even hockey.  

Penelope ‘Penny’ Heyns, one of the nation’s most successful competitors, won 3 total medals (two gold and one bronze), and became one of the world’s greatest swimmers after becoming the first woman in Olympic history to win both the 200m and 100m breaststroke events at the 1996 Atlanta Olympic Games.  

Despite questions about her gender, Caster Semenya won gold medals in Women’s 800m athletics at the London 2012 and Rio de Janeiro 2016 Olympics.  Semenya’s Olympics journey was cut short when World Athletics (formerly International Association of Athletics Federations) ruled in 2018 that she and other female athletes like her with high testosterone levels should take medication to reduce these levels. She remains one of the greatest South African women athletes to participate at the Olympics. 

Tatjana Smith (formerly Schoenmaker) is yet another South African woman who continues to achieve phenomenal results at the Olympic Games. As of July 30, Smith received one gold medal in the women’s 100m breaststroke event, the country’s first of the tournament. This gold medal achievement is her third after winning two others at the 2020 Tokyo Games, where she set a new world record for the Women’s 200m breaststroke.  

These are just a few of South Africa’s amazing women athletes who have flown the South African flag high. Their passion, dedication, and skill serve to inspire generations of young women as the country celebrates women this Women’s Month.  

PROFILE: Wits alumni making waves as a creative multi-hyphenate

Sibusisiwe Gugu Manqele. Photo: Supplied/Skinnie’s Gallery.

PROFILE: Newspapers are still one woman’s bread and butter

While digital news thrives online, a devoted newspaper vendor from KZN remains a steadfast presence at a Wits bustling intersection, hoping to convince young and old to grab print copies. 

In the centre of Johannesburg, at the busy intersection of Yale and Empire Road near Wits University, Phumzile Msani ,stands as a symbol of a bygone era.  

Phumzile Msani engaging with a potential client at the intersection of Yale and Empire Road.
Photo: Rivaldo Jantjies

As a devoted newspaper vendor, despite the drastic change in the print media landscape, Msani has continued to sell printed news for more than thirty years. 

Hailing from KwaZulu-Natal, Msani stepped out of her comfort zone to seek employment in Johannesburg. Without fully completing her education, she could not secure a formal job, leading her to sell newspapers. The money she earned was sent back home to support her extended family. The 57-year-old and her family still rely on the ever dwindling income from her daily hustle.

From Monday to Friday, between 9am and 5pm, she sells newspapers on the busy intersection. Her selection includes The Star, The Citizen, Business Day, and Mail and Guardian. 

The latest quarterly figures from the Audit Bureau of Circulations of South Africa (ABC) show a further decline in circulation figures. The Star, which used to be one of Msani’s bestsellers has seen a 35% decrease in circulation in the last year alone, less than 6000 paid copies in circulation weekly.

However, Msani’s commitment goes beyond her sales of newspapers, she is a familiar face and voice to regular passersby, making sure to greet passersby with a welcoming grin and willingness to chat.

Msani said the Covid-19 pandemic severely hurt her sales. Despite more individuals using online news sources, sales have not returned to their pre-lockdown level. She told Wits Vuvuzela, “before Covid-19, I used to sell 90 copies every single day, now I only sell up to nine copies a day.”

Price increases have also played a role in decreased sales. For instance, City Press, which was priced at R20 in December 2019, now stands at R29, while Beeld, which was R12.50, has risen to R18.50. Similarly, Die Burger has seen an increase from R13.60 to R16, and Daily Sun’s price has more than doubled from R4.20 to R8 during the same period.

Msani is a monument to the lasting value of print media in an age when digital news is taking over the world. Her devotion, and steady presence beg the question of whether print and digital journalism can coexist, or will screen convenience eventually make the sound of newspapers rustling obsolete? 

Power of music and the mind explored and celebrated

Many traditions and cultures have subconsciously aided the wellbeing of one’s mind through music and sound.

A neurologist and music psychotherapist tackled the maze of the mind together on Saturday, May 18, 2024, at the Wits Origins Centre through a mental wellness and brain health seminar on International Museum Day.

Human brains have a potential that is unfathomable, and whilst people think we only use 10% of our brains at a time, they are mistaken.

Most of our brain is being used most of the time, even while sleeping, and over 85 billion neurons in our brains are always firing some sort of signal.

However, with all this brain power comes the largest emotional intelligence amongst all mammals. This EQ of humans is the area studied by neurologist and brain health specialist, Dr Kirti Ranchod, and music psychotherapist, Nsamu Moonga.

Music is all around us — at birthdays, funerals, weddings, political rallies — and each scene sounds very different from the next, which is a subconscious understanding, Dr Ranchod explained.

Dr Ranchod said music is linked to both memory and emotion. When a person hears a specific song, they relive a specific experience, which leads to them feeling a specific emotion.

This is the basis from which Moonga bases his therapy techniques. He explained how humans forget things as a survival technique yet create rituals to ensure they do not forget what is important — the earth rotating completely around the sun, a human life ending, a life of two people beginning for instance.

Yet, Dr Ranchod said how music is exceptionally personal where one type of tune will relax someone whilst it will trigger another. .

To pay homage to International Museum Day, Dr Ranchod spoke about the San Trance Dance which is one of the earliest rituals known to date that used music to bind a group together.

The Trance Dance is a permanent feature at the Origins Centre — which traces human life back nearly two million years — because it sees the beginning of humans living in communities and activating their energies to connect with the spirit world.

With sound, rhythm, movement, and dance used to alter reality, shift consciousness, and change perception, this was the start of music therapy in practice.

Museums document the history we all share and allows for the interception of the past, present, and future. They allow us to understand who we are, where we come from and are the physical pallbearers of memory.

FEATURED IMAGE: Modern-day rock art as appearing in the Origins Centre to showcase how the past is still very much in the present. Photo: Victoria Hill

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SLICE: Braam power outages turn campus into my new home 

Fourteen days without electricity turned my academic ambitions into a harrowing experience.

On the night of May 1, 2024, Braamfontein turned pitch black, as a power outage plunged some parts of the inner city into darkness.  

I was in the newsroom, situated at the E’skia Mphahlele building on Wits East Campus, writing a review of a theatre play I had watched. Living in a country where loadshedding and power interruptions have become the norm, I did not take the outage to mind, thinking the electricity would be restored in a couple of hours.  

The next morning, Johannesburg City Power revealed that underground cables in the Braamfontein area had caught fire, due to suspected cable theft and vandalism. Knowing the city is overseeing the situation, I further relaxed, thinking the matter would be fixed swiftly, but that did not happen.  

Since productivity was limited in my residence room, my daily routine changed dramatically — the library in Solomon Mahlangu House became my accommodation, where I rose early to charge my devices, eat, and do some coursework. 

As a journalism student, I typically have one or two classes daily, allowing ample time for writing articles, research, and programme engagement. I spend most days on campus, occasionally returning to my residence to rest or prepare meals between classes. 

By 10 o’clock in the evenings, I normally return to my room which is a walking distance from campus. I typically buy groceries and cook to save money. 

As food prices have gone up due to inflation. I have resorted to only having one or two meals a day. I sometimes grab lunch provided by the Wits Citizen and Community Outreach (WCCO) programme but in most cases, this clashes with my classes, forcing me to improvise.

But on Saturday May 5, 2024, after a basketball game, I returned to find all my recently bought food spoiled in the fridge, just after I had stocked up for the whole month, a financial setback of note.

Due to only having borehole water at my residence as well as a scarcity of water when there are power outages, I then resorted to commuting to Wits Junction daily so that I could shower at my friend’s place before heading to class. 

I felt hopeless and exhausted, unable to change my situation — fueling resentment for this place called Braamfontein. Without financial assistance or a food allowance, I had to dig deeper into my own pockets. I observed Darwinism firsthand as “survival of the fittest” unfolded in its ruthless and pragmatic manner.  

This situation was a defining moment for me, the emotions I felt, made me look at things differently. Mainly, that challenges will come, but my resilience can see me through.  

Finally, on May 13, 2024, the lights in Braamfontein flickered back to life after a long two weeks. Immediately when the lights came on, the joyous screams of students filled the air, and as if on cue, rain showers descend, bringing a sense of renewal amidst the chaos.

FEATURED IMAGE: Salim Nkosi Photo: File/Leon Sadiki

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Tensions boil over at Ahmed Kathrada Youth Summit

Frustration and petty arguments were the winners of the day, at summit meant to strengthen democratic practices among the youth.

On the morning of Saturday May 10 2024, a youth summit was hosted by the Ahmed Kathrada Foundation (AKF) in the New Commerce Building at Wits University.

On the cusp of the 2024 elections, this summit aimed to host constructive political discussions between political party representatives about topics relevant to the more than fifty young attendees. However, said discourse quickly devolved into chaos as tempers flared.

The discussion devolved into a frenzy once Economic Freedom Front (EFF) representative, Nyakallo Mokoena derailed proceedings, by arguing that Anele Mda, an independent candidate, should not be given a platform, because she was late to the summit and “did not respect their time”.

This resulted in rage-filled arguments between Mda and the Mokoena, with representatives from the Democratic Alliance and the African National Congress drawn into the fray.

The summit was only able to continue after groups of the audience began to sing in unison, crossing political boundaries in pursuit of a singular goal – to calm the intense situation and get the summit back on track.

The representatives attending the summit, from right to left: Mark Surgeon (Freedom Front Plus), Nyakallo Mokoena (Economic Freedom Fighters), Henry Masuku (BOSA), Nicholas Nyati (Democratic Alliance), and Phathutshedzo Nthulane (ANC). Independent candidate Anele Mda is absent from the photo due to arriving late. Photo: Tristan Monzeglio

A question-and-answer session followed these discussions, where grade 11 student, Precious Hadebe, stated that the audience was “not here for [the representatives] to throw shots at each other”. She specifically criticised the EFF for providing “no solutions” and for continuing to “attack other parties”.

Mokoena, again interrupted the summit, arguing that Mda’s tardiness was representative of how the country is running out of time to make necessary changes.

This resulted in another extended chaotic interruption, which resulted in the Build One South Africa (BOSA) representative walking out on the summit during the lunch break.

After walking out, BOSA’s Henry Masuku, told Wits Vuvuzela that although he “appreciate[s]” the opportunity to have these sorts of discussions, he is concerned about the political leaders who “deflect questions” and “don’t have a real plan of action”.

According to a media release from the AKF, this summit aimed to help “develop young leaders” who are politically “active” and “conscious” and understand their role in “strengthening democracy in South Africa”.

Despite the disarray, the AKF did achieve its goal and informed the youth about their pivotal role in South African democracy, but not in the way it intended.

The audience’s ability to quell the chaotic bickering that ensued by standing united in song is indicative of how these issues could be solved by the youth in the future: collaboratively and with a singular goal of helping one another in the face of adversity.

National Tourism Day: A student’s guide to Joburg

Students live in Joburg, yet they hardly experience the city; here’s budget-friendly guide to places to help let loose and fall in love with the city of gold.

The University of the Witwatersrand is situated in the heart of Joburg’s CBD, with students from all over the world who enter its door. However, students, especially the ones that are novices to the area, do not know what is beyond the perimeter of their place of study — missing out on exciting spots to visit in the city.

Other students miss out as they get caught up in the hustle and bustle of city life and forget what is around them.

As today is National Tourism Day, which serves to commemorate all the aspects that contribute to a country’s travel and tourism allure; Wits Vuvuzela compiled a list of tourist attractions that students can try in celebration of the day.

See a Google map guide of the locations here.

The tourism sector took a beating during the Covid-19 pandemic, but it is currently picking up. According to Stats SA, the volume of tourist arrivals increased by 152,6% from 2,2 million in 2021 to 5,6 million in 2022.  The statistics agency explained that the national gradual improvement was observed in the number of tourists arrivals from January to December 2022; however, it is still 44,3% below the pre-pandemic year of 2019.

Looking closer at the numbers, of the 5,5 million tourists in South Africa in 2022, 0,7% are students in the country, 4,7% are from other African countries, and 0,1% are international.

Beyond this, the sector is amongst the biggest contributors to GDP in the country.

Thus, one can see how tourism is a necessary sector in South Africa with predominant hotspots in Johannesburg, Cape Town, and Durban. Luckily for Wits students, they have the best tourist places within their fingertips.

An eagle’s eye view of Johannesburg showing bustling traffic and the hidden gems the city has to offer. Photo: Victoria Hill

Tourist hubs are made up of historical, cultural, environmental, and social aspects, which students can choose from. They also vary on a scale of affordability, which is vital to consider as students are always looking for fun outings that do not break the bank.

Under R100:

1.     Wits Art Museum

2.     Wits Origins Centre

3.     Johannesburg Botanical Gardens

4.     Walter Sisulu National Botanical Gardens

5.     The Wilds Nature Reserve

6.     Constitution Hill

7.     South African National Museum of Military History

8.     Johannesburg Zoo

9.     Lindfield Victorian House Museum

10.  James Hall Museum of Transport

11.  Adventure Golf [one game = R36,67]

12.  Sci-Bono Discovery Centre

Between R100-R200:

13.  Apartheid Museum

14.  Montecasino Bird Gardens

15.  Multiflora Flower Market

16.  Ice-skating

Between R200-R300:

17.  44 Stanley

18.  Gold Reef City Theme Park

19.  Maboneng Precinct

20.  Melville

21.  Parktown 4th Avenue

22.  Illovo Muse

23.  Rosebank Rooftop Market

24.  Fourway’s Farmers Market

25.  Neighbour Goods Market

26.  Victoria Yards

27.  Hashtag Escape

Independent ticket pricing:

28.  Joburg Theatre

29.  Wits Theatre Complex

30.  Wits Chris Seabrooke Music Hall

No matter if you want to go from zero to one hundred, Johannesburg will always have something in store for you. These are just a few tourist attractions near or surrounding Wits University, but if you want an adventure beyond these borders, a road trip is always worth it.

Watch a Google Earth deep dive into each location:

FEATURED IMAGE: The skyline of Johannesburg as seen from the Wits Art Museum building’s 20th floor. Photo: Victoria Hill

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Textbook shopping: A costly endeavour for Wits students

How do bookshops on Wits campus compare as they aim to fulfil student’s academic needs whilst keeping prices affordable?

Buying textbooks can be a stressful exercise for most students; as most of these books do not come cheap. But what is the role of bookstores when it comes to the final price tag? Wits Vuvuzela investigated by speaking to two main bookshops on campus to find out how they set up their prices.

I.H. Pentz Campus Bookshop, situated just outside of the Matrix, was founded in 1992 on Wits campus and operates as a sole proprietor. Van Schaik Bookstore meanwhile can be found at the heart of the Matrix. The original Van Schaik Bookstore was founded in 1914 in Pretoria, and currently operates as a private company.

Van Schaik has been owned by “a syndicate of private equity investors and a pension fund” since 2013. This Wits branch is one of 70 retail stores owned by Van Schaik across Southern Africa. I.H. Pentz, on the other hand, receives no outside funding and is therefore dependent on the business it generates on Wits campus.

When asked how they set up their prices, I.H. Pentz spokesperson said they look at public retail prices to determine their own. He said the business aims to supply students with a “specialised” service and attempt to “cater for everything”, from prescribed books to more obscure research and leisure reading titles.

I.H. Pentz carries 15 000 individual titles as part of its “curated collection”, and even holds books that they are aware “don’t justify shelf space” to provide students with as much variety as possible. They also deal with new, as well as second-hand books as a budget-friendly alternative.

On the other hand, manager of the Van Schaik Wits branch, Mmabosigo Makolomakwa said that they only deal with “brand new books”. The titles and the price they carry are determined by the Van Schaik head office and attempt to streamline student’s acquisition of prescribed books.

In 2019, the National Student Financial Aid Scheme (NSFAS) abandoned their awarding of book vouchers as it found that students would trade these vouchers for cash. They dealt with the issue by giving students with a book allowance. Currently the allocation stands at R5 460 per annum. However, since NSFAS started giving students cash directly, I.H. Pentz said their “textbook sales have gone down”.

Figure 1: A comparative graph displaying how the NSFAS learning materials allowance has increased, versus the South African inflation rate as determined by the International Monetary Fund (IMF) from 2019 to 2024.

Meanwhile, Makolomakwa believes that the allowance is too low and makes students “opt for second-hand” books over more “expensive” new titles. Makolomakwa added that if you are an accounting student, there is a chance “you’re not going to get all your books”.

Depending on the type of subjects an accounting student decides to study, if they opt for brand new books, they could roughly be putting themselves in an R8 000 hole. This trumps the R5 460 learning materials allowance provided by NSFAS – and necessitates the purchasing of second-hand titles.

In some cases, however, buying second-hand titles may not be an option if new versions of textbooks are released every year. For example, if a student is doing tax accounting, they require South African Institute of Chartered Accountants (SAICA) Student Handbook packs that release new versions of textbooks every year.

Figure 2: A tabulated representation of the prices of the annually released SAICA Student Handbook: Volume 2 on online retailers Loot.co.za and Lexisnexis.co.za.

I.H. Pentz, on the other hand, believes that the allowance is “fair” because of the second-hand option they provide. For example, a brand-new copy of Biology: A Global Approach, Global Edition sells for R1 440 at I.H. Pentz, whilst you can buy it for R400 second-hand. The shop also regularly runs sales on second-hand books that can be bought for anywhere between R40 and R100.

Second-hand books on sale outside of I.H. Pentz for discounted prices. Photo: Tristan Monzeglio

Although Van Schaik Wits branch’s prices are dictated by their head office, Makolomakwa says she always listens to feedback from students and compares prices of online retailers like Takealot to make price their prices competitive.

Online retailers like Loot and Takealot appear to have cheaper textbook options than I.H. Pentz and Van Schaik for more widely accessible textbooks, but these initial prices do not account for delivery fees – and more obscure textbooks can be almost double the price.

Figure 3: Groupings of bar charts that comparing the prices of specific textbooks from different retailers: I.H. Pentz Campus Bookshop, Van Schaik Bookstore, Takealot.com and Loot.co.za.

The prices of textbooks vary heavily across retailers; and there is no clear winner when it comes to the affordability of new textbooks. However, because I.H. Pentz sells second-hand books, they have the upper hand on Van Schaik when it comes to providing students with cheaper options.

Wits needs an internal facelift

Bubbling paint covers the walls in the stairwells of Rober Sobukwe Block. Photo: Ruby Delahunt.
Rotting windowpanes where water leaked in and pooled in the stairwell of the building. Photo: Ruby Delahunt.

A roaring 120 years at Joburg Zoo

Approximately 20 000 men, women, and children flocked to the Johannesburg Zoo for birthday celebrations.

It was a sheer coincidence that Joburg Zoo’s birthday celebration fell on Human Right’s Day, March 21, giving them the chance to create awareness around everyone’s “right to have the environment protected, for the benefit of present and future generations” (Section 24b of the South African Constitution).


Executive Director, Louise Gordon, stated their priority has and always will be conservation and education. The zoo is involved in rehabilitation and exchange programmes on and off site to broaden their reach and ability in the environmental sphere.

She said “if people don’t know, they won’t conserve,”: therefore, the zoo has slashed their entrance fee from R120 per adult to just R20 during their birthday month to encourage affordable access.

Elephants enjoying all the attention at Joburg Zoo.
Photo: Victoria Hill
A lazy tiger enjoying the view at Johannesburg Zoo.
Photo: Victoria Hill


The concrete jungle, namely Johannesburg, has long said goodbye to preconceived ideas about animal treatment in zoos. Instead, they have evolved and revolutionised themselves into being one of a few zoos in an urban setting that homes the Big Five. As part of the World Association of Zoos and Aquariums, Johannesburg Zoo has a high standard to uphold, putting animal welfare first.


Whilst strolling around the enclosures, the many animals seemed to be having the time of their lives, with many sleeping under the sunny skies. Local artists were blaring tunes on the main stage, but Jenny Moodley, spokesperson for Joburg Zoo, assured the animals were protected from any harmful decibels by a buffering system actively established.


Johannesburg Zoo plays an integral role in the Wits community, because of the educational opportunities it affords to environmental and medical students. Moodley said the ongoing exchange programme between the university and zoo, allows the youth of South Africa to learn from all angles.


“For example, if we are doing an autopsy on one of our big species […] we invite the students to observe,” said Moodley. The zoo, therefore, offers Wits students a privileged opportunity to learn amongst South Africa’s natural heritage.


Speaking to Wits Vuvuzela, Nathi Mvula, a senior environmental education specialist, shared his views on why he believes Johannesburg Zoo reaching their latest milestone is important:

An interview with Joburg Zoo’s senior educational environmental specialist, Nathi Mvula. Video creds: Victoria Hill

To have opened in 1904, and to still be open today, Joburg Zoo has proved itself a national icon and beacon for wildlife conservation.

Alexandra: A microcosm of the Joburg’s housing crisis

Corruption, inequality, mismanagement, and most importantly, the rapid growth of informal settlements—are all testament to the city’s flawed housing system.

On the fateful morning of August 31, 2023 the City of Johannesburg was jolted awake by a harrowing inferno that engulfed a building at 80 Albert Street, claiming the lives of nearly 80 people. This tragic incident spotlighted the alarming reality of numerous hijacked buildings scattered across Johannesburg. These buildings often house the poorest of the poor and are typically overcrowded, unregulated and unsafe.

Though much of the discourse centred on hijacked buildings, it illuminated a more pressing concern – Johannesburg’s staggering housing backlog. Currently, the city faces a backlog of roughly 400 000 homes. With the current rate of delivering sitting at approximately 3 500 housing units per year, it would take the city 100 000 years to address the backlog.

While these figures are staggering, they barely scratch the surface of the problem. In 2022, former member of the mayoral committee (MMC) for human settlements, Mlungisi Mabaso, revealed that the backlog exceeded half a million when factoring in informal settlements and hostels.

 

Four facts about the housing backlog in Johannesburg. Graphic: Terri-Ann Brouwers

Although South Africa’s Constitution guarantees the right to access adequate housing for all, prioritising, “those living in extreme conditions of poverty, homelessness or intolerable housing,” the country’s social housing system remains deeply flawed.

In a nation grappling with a staggering 32.6% unemployment rate,  and where 18.3 million South Africans between the ages of 18-59 are living below the food poverty line, the social housing system mandates households to have a minimum income of R1 500 in order to qualify.

According to Stat SA’s General Household Survey (GHS) South Africa faces a severe dependence on social grants, with social grants constituting the second most significant source of income for households, accounting for 50.2%. Additionally, 20% of households suffer from food insecurity. These statistics raise a critical question: If millions of South Africans rely on social grants and live below the food poverty line, where are they expected to find the means to participate in social housing programmes?

When faced with a housing backlog of this magnitude, people are compelled to take matters into their own hands. This is precisely what numerous South Africans have done at various informal settlements across the city. Therefore, it is conceivable that the housing backlog is intricately connected to the emergence and rapid increase of informal settlements.

While the city lacks a formal definition for informal settlements, they operate under the following working definition: “An impoverished group of households who have illegally or without authority taken occupation of a parcel of land (with the land owned by the Council in the majority of cases) and who have created a shanty town of impoverished illegal residential structures built mostly from scrap material without provision made for essential services and which may or may not have a layout that is more or less formal in nature.”

In 2010, the city reported 180 informal settlements scattered throughout its various regions. Fast forward to 2023, and that number has surged to approximately 320 informal settlements citywide. This raises the question: What is being done to address the situation of those residing in these informal settlements?

 

The increase in informal settlements in Johannesburg over a 13 year period. Graphic: Terri-Ann Brouwers

Alexandra, Alex, Gomora

Situated across from Sandton, the wealthiest square mile in Africa, and separated only by the M1 freeway, lies the township of Alexandra also nicknamed Alex or Gomora. Upon observing this area, one is struck by the makeshift structures, known as shacks, and even more astonished by the high population density. Hundreds of thousands of people have been residing in this informal settlement for many years. They have turned to this option while waiting to be provided housing by the City of Johannesburg, with some having been on the waiting list for nearly 50 years.

Ward councillor Floyd Ngwenya represents ward 107 in Alexandra and states that the settlement is hugely overpopulated. “When we look at the books Alex was supposed to have at least 60 000 thousand people staying in Alex, but we are [almost] a million now,” said Ngwenya. It is estimated that Alex currently has roughly 700 000 residents. Alexandra is clearly in urgent need of social housing, but not much has been done to address this issue.

Mabaso told Wits Vuvuzela that, “The backlog in fact started in 1996, in fact prior to 1996 because there are people with B forms that have [still] not been allocated [homes].”

When questioned about when he applied for social housing, Modise Christopher Bosielo (55) an Alex resident and father of three said, “I don’t remember [exactly] when, but it’s about twenty years.”

To add insult to injury, Boiselo and his wife are both unemployed and, and in his words, ‘”struggling to make ends meet”. However, he is aware that besides the housing backlog, he and his wife do not qualify for the existing social housing programmes due to not meeting the financial requirements.

While residents wait to be formally housed, their current living conditions are deplorable.

“Living conditions, I can describe it as the most challenging and I think for obvious reasons,” says Mabaso. He continues “They do not have proper houses; they are living in temporal structures that get affected in whatever condition of the weather. If it’s heavy raining it gets flooded and if it’s too hot, then you can’t stay inside. Above that there are no proper basic services that are provided. I mean all the services, the provision is on [a] temporal basis, the electrification, water, you know there is not proper sanitation.”

A Missed Opportunity – Alexandra Renewal Project

Despite the grim situation, policies and programmes have been implemented over the years to address housing issues in Alexandra. One of the programmes implemented was the Alexandra Renewal Project (ARP). The ARP, initiated by the national government in 2001, and received a budget of R1.3 billion. Its purpose was to enhance the “physical, social, and economic environment of Alexandra.” A key goal was to augment housing and reduce population density in the area. The question is whether it has delivered on its intended promise, and the answer is no.

This resulted in what was termed the #TotalShutDownofAlex protests in August and July 2019. Residents of Alexandra mobilized in protest against the lack of service delivery in their community, specifically emphasizing the acute housing shortage. Subsequently, a collaborative investigation conducted by the South African Human Rights Commission (SAHRC) and the Public Protector was undertaken to address the myriad issues raised by the protestors. A pivotal aspect of this investigation focused on scrutinizing the management of funds allocated to the ARP.

The investigative team gathered submissions from numerous Alexandra residents. Many of them contended that the total funds allocated for housing under ARP were unaccounted for by the relevant government authorities. Residents of Alexandra further asserted that despite substantial spending under ARP, the housing outcomes in their area were disproportionately inadequate.

A submission presented by the Auditor-General of South Africa (AGSA) to the investigation team underscored the numerous gaps during the audit of the ARP. The AGSA noted inadequate project planning and a lack of proper documentation for project assessment. Moreover, the individual projects within the ARP were not efficiently executed and supervised. Due to a lack of documentation submitted by ARP, AGSA could also not verify if the funds allocated to the ARP were exclusively used for the project.  

Further submissions were made by the Group Forensic Investigation Services of the city of Johannesburg and they highlighted the following:

(a) Evidence of criminality, conflicts of interest on the part of certain service providers

(b) That the ARP management was marked by procurement fraud, post facto approvals, irregular awards, advance payments, unauthorised expenditure, fruitless and wasteful expenditure of up to R40 million;

(c) Projects not optimally managed thereby leading to poor work quality, late delivery of projects, project overruns;

(d) Tender and contractual disputes where contractors defaulted, filed for insolvency, contract terminated and court challenges, etc.

A Sector Vulnerable to Corruption

Wits Vuvuzela spoke to Marie Huchzermeyer who is an associate professor at the Wits School of Architecture and Planning and has done extensive research on informal settlements within the City of Johannesburg. Huchzermeyer says, “In the housing sector there’s long been a discussion about the RDP housing system not being fair and not being a good way of government spending its money, although it must also be recognised that at least the government is doing something, it does have a housing programme, it is rolling and it is allocating budget to it, but because it’s allocating such a lot of budget to housing, housing is also the most vulnerable to corruption.”

She also says that detecting corruption in this sector is challenging. “There are so many housing projects that are incomplete, where contractors have disappeared, and whether its corruption or whether its poor project management, budgets not being properly planned for and allocated, the capacity to actually deliver housing seems to be very fragile at the moment,” says Huchzermeyer.

The level of corruption is not lost on the residents of Alex and other informal settlements. “They know that the allocation processes are so fraud that when a housing project gets built politicians somehow interfere in the allocation of units and the people that were supposed to benefit from them don’t,” says Huchzermeyer.

“With corruption, it’s a reality, we cannot run away from it, and I think that’s the conundrum that the sector is facing,” says former human settlement MMC Mabaso.

He continues “I can tell you; you have a cartel in the construction [industry] that is operating, taking charge of the budget, and not delivering the good and the quality work that is expected. So, people are interested in the sector because you know you get rich quicker when you are a developer and that’s where their area of interest is actually at.” He says that it is the main challenge that is hindering the performance of the department.

While there appears to be significant mismanagement in the city’s housing sector, specifically Alex, the key question is what actions the city is taking to address this issue and whether those actions are enough.

Speaking on actions taken by the city Councillor Floyd told Wits Vuvuzela: “Currently the city of Johannesburg has implemented a project called UISP which is [the] Upgrading of Informal Settlement Programmes. That programme aims to identify informal settlements around Johannesburg and try and formalise those settlements within the spaces they are currently in. My ward with the informal settlements that we have, we have consultation meetings with residents of those informal settlements to say [ask] what is the best way you [the residents] think the government can assist you.”

A graphic detailing what a UISP is and the four phases of a UISP. Graphic: Terri-Ann Brouwers

Mabaso’s sentiments are that the city has not done enough. “The city has not done enough to address the housing backlog and the informal settlements; we have not done enough,” he says.

Mabaso says while grants are in place to address informal settlements they are not being used correctly. “If you look at the performance of the city now, I can tell you they are not spending the grants [on] the programmes they should be spending them [on].”


He also highlights the alarming fact that construction has not commenced on recent housing projects that were implemented. He explains that this is due to the city’s capital budget being allocated to projects that were started years ago.

“There are no construction of houses in the mega project that we are currently implementing so, every expenditure that is on our capital budget now is for the work that started [a] long time ago, so there are no new developments that are taking place. I know there is one that will be launched that we started three years ago, so the city has not really done enough.”

Over the years, various policies and programs have been implemented, whether they have been successful or not, to address the city’s housing needs. Changes have certainly taken place; however, Huchzermeyer says, “What hasn’t changed is the need for people to resort to informal settlements.”

FEATURED IMAGE: Seated on a bench, three friends gaze out over the landscape they call home—Alexandra. Photo: Terri-Ann Brouwers

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