Connected through the stream but disconnected through ideology, the great ‘coloured’ debate.
Tyla has just released her new EP, WWP, with four songs.
Despite chatter that the EP is a ‘flop’, streaming numbers are soaring.
Many Americans refuse to respect South Africa’s ‘coloured’ history but demand respect for themselves.
The newly appointed ambassador for the South African coloured community, Tyla, has just released her new Extended Play (EP), yet the online conversation always seems to revert to her identity.
Tyla released her EP ‘We Wanna Party’ (WWP) a month ago and conversation has swirled, with discussions over whether the released music was a ‘flop’ or not. Short answer: it was not.
In an article written in OkayAfrica, it was stressed that in the digital age we can no longer measure an artist’s success through units of sold music, but rather, through number of streams, and Tyla’s streaming stats are soaring, with WWP gaining over 60 million streams on Spotify, according to the OkayAfrica.
This makes you wonder why narratives about her downfall have been spreading. Well, there is one persisting reason, she’s coloured, and African Americans don’t like – and refuse to understand – that.
Wits Vuvuzela spoke to Feven Merid, a student at Pitzer College in California who spent one month studying at Wits University earlier this year. Merid said, “I think that the way that she’s been received recently, especially with her new EP and how she has identified herself, has been mistargeted in a way.”
“Tyla, who proudly identifies with her South African culture, […] comes to the States, a place where slavery still has a very painful meaning for Black Americans, I think it kind of felt like a bit of a wound opening for many Black Americans,” she said.
The word ‘coloured’ in America, is associated with the segregated Jim Crow era. The one-drop rule was enforced, where anyone with the slightest bit of African DNA was classified as black tomaintain the purity of the white American race. So, in that context, Tyla is considered black.
The Root, an African American online magazine, attributed her EP’s perceived ‘flop’ and prospected future downfall to her racial identification, citing Joe Budden, a podcast host, who implied the ignorance of her youth caused the ‘mistake’.
“As a young artist in America, you should read the room,” he said.
However, as a South African and in a world that no longer solely caters to the US, why can’t mutual understanding and respect be foregrounded rather than forcing assimilation?
Rosey Gold, a European DJ living in South Africa, explained it well, saying that Tyla never expected Americans to use the terminology, she just expected an understanding of who she is and where she came from.
Significantly, Tyla’s audience is not limited to America. According to Music Metrics Vault, North America doesn’t even make up the top five of singer’s global streams. So, maybe Tyla isn’t the one who needs to ‘read the room’.
FEATURED IMAGE: South African artist, Tyla. Photo: Supplied/Wikipedia [WBNX-TV 55, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>, via Wikimedia Commons].
When boy problems or heartbreak have you on shaky ground, Shekhinah’s Less Trouble comes in like a wave, and it’s strong enough to drown you in your feelings.
Crowned as one of South Africa’s most celebrated voices, Shekhinah is back to prove that her music still hits where it hurts. Four years since the last album, Trouble in Paradise, her return is a reminder of just how good she is at what she does.
Shekinah’s album Less Trouble features several artists including Lordkez, Moliy, Young Stunna and Mars Baby.
A year ago, she released two singles, “Steady” and “Risk”, offering listeners a preview of the upcoming album’s direction.
“Devil in disguise, trouble in your eyes, every single time all we do is fight.” With these lyrics, Shekhinah sets the tone from the very start. The opening track, “Break up season”, lays the foundation, hinting that the album will centre on the highs and lows of relationships.
From her album Rose Gold to now, she’s stayed true to her signature sound, rarely chasing trends or charts, and instead focuses on making music that ages like fine wine.
Shekhinah’s album cover. Photo: Shekhina’s IG
On track 3, “Bare minimum”, Shekhinah strikes a chord with anyone who’s ever been given the bare minimum in a relationship. She reflects on asking for little yet receiving even less and ultimately reaching the point where letting go becomes inevitable.
The playlist opens with a sense of tension and frustration but soon transforms into bursts of pure joy. By the time you reach track 7, “Spoonky”, it feels like freedom itself, like cruising down the freeway with the windows rolled all the way down, warm wind rushing against your face, palm trees swaying past in a blur. You’re singing off-key, laughing uncontrollably with the love of your life in the passenger seat, every worry dissolving into the sunset. It’s a moment of pure happiness bottled in sound.
“Less trouble” isn’t just an album; it’s a celebration of love, happiness, and the freedom to finally feel complete, just as she says on “Spoonky”, “you’re the one that I want”.
Rating: 8/10
FEATURED IMAGE: Shekhina’s album cover. Photo: Shekhina’s IG
Sinners is a genre-defying film that follows twin brothers, Smoke and Stack, as they return to their hometown to open a jazz club for their neighbourhood – with terrifyingly unexpected consequences.
Sinners is a supernatural horror epic that will surely leave viewers hooked and inspired
Ryan Coogler makes history by retaining creative control and getting the box office first-dollar gross
The film seamlessly blends music and horror with rich African American culture
Set in the 1930s in Mississippi, the opening night of the club unwittingly summons bloodthirsty vampires, leading to an epic final battle that sees the film take on an unnerving and damning climax. While Sinners incorporates musical and horror elements with American gothic fantasy, director, Ryan Coogler is keen to highlight that the film transcends typical genre boundaries.
By setting the story in the racist deep south of the United States, Coogler creates a narrative that is both chilling and thought-provoking. He flips the white saviour complex on its head through the film’s main vampire and antagonist, Remmick. Smoke is a noble protagonist & Michael B. Jordan did an amazing job playing the twins – with Stack being a terrific and nuanced villain.
The film’s scene stealer is Wunmi Mosaku. Her arresting performance as a hoodoo practitioner and Smoke’s wife, Annie, brings a quiet grace that warms the big screen. The chemistry between Smoke and Annie is palpable and their relationship really anchored the storyline’s emotional pull.
Sinners isn’t just a bold cinematic vision – it also stands as a landmark in filmmaker autonomy. In a rare deal with Warner Bros., Coogler secured first-dollar gross, meaning he earns from the film’s very first ticket sale, a privilege usually reserved for box office royalty. He also retained final cut rights, giving him full creative control over the film’s edit.
Most strikingly, he negotiated a reverse of ownership after 25 years, allowing the film’s rights to revert fully to him-which is nearly unheard of in Hollywood and reflects a growing shift toward creator-led power in studio filmmaking. The film’s cinematographer, Autumn Durald Arkapow, previously worked on Black Panther with Coogler. Coogler says “This cast reminds me of the Panther films, but in a way it’s maybe more exciting in that when audiences watch this…” noting that the cast built a community during filming much like the Black Panther cast.
Sinners is a love letter to the art of filmmaking and music. Collaborating closely with iconic composer Raphael Saadiq, Coogler ensures that the film’s music and score is integral to its storytelling. The fusion of blues and jazz music through Miles Caton’s character, Sammie, serves as a conduit for understanding the complexities of Black religious identity while navigating an artistic calling in music.
Sammie, a cousin of the twins, was the best character and Caton’s complex performance is arguably the strongest. It was heartfelt, relatable and his richly husky singing voice fills the entire cinema. I absolutely loved the immersive cinematography and sound production; it was crisp and spectacular! The awe-inspiring montage showing the different eras and cultures of Black music was an enthralling choice to include. It was beautiful, but felt out of place in the storyline’s progression and it took me out of the movie for a second – which isn’t something I always like when I’m tuning in.
Overall, the film is jarring and nuanced but in a captivating way that will surely inspire dialogue amongst viewers. A definite must-watch for anyone who enjoys a solid & well-written movie.
Vuvu Rating: 9.5/10
FEATURED IMAGE: Sinners Theatrical Poster Release Photo: Supplied/Wikipedia
The multi-award-winning artist continues to prove that he has mastered the art of capturing his listeners’ emotions with his sound.
Since debuting in 2018 with his album “USHUN WENKABI”, Big Zulu’s versatility has made him one of the most complete creators in South Africa’s music industry – and his latest offering is one worth listening to.
Big Zulu’s fifth studio album, ICALA LE MPUMELELO dropped on April 11, 2025, featuring several artists including Shwi Mntombazane, Nkosazana Daughter, Zakwe, Siya Ntuli, Zeh McGeba, Zee Nxumalo, Aymos, Maseven, Emtee, Toss, Sir Trill, Xowla and Zakwe – on songs ranging from hip hop to afro pop.
Big Zulu’s music is the kind that one effortlessly falls in love with. After listening to the album only once, I was captured and able to pick the tracks that stand out the most.
Unlike some artists who make music based on trends, Big Zulu invests in making music that has a message, resulting in longevity of his work because what he sings about is relatable.
In the album’s opening track titled “ICALA LE MPUMELELO” the artist tells a story that many in South Africa relate to – raised by a caring grandmother who worked as a maid to provide food on the table, taught him survival skills, then succeeding against all odds.
“MTHULISE”, “MINA NGEDWA” and “MBALI YAMI” demonstrate the artist’s consistent devotion to love songs. Track 2, MTHULISE, stands out as an emotional and sad song. The artist sings about the challenge of being in a relationship with someone who is an orphan because when they cry, you also cry.
Big Zulu takes listeners on an emotional rollercoaster – from sadness to feeling like turning up in a club with friends vibing to “iNkululeko”, a rap track featuring Toss & Sir.
In a song already released in March, “ABAZAZI BAFUNANI” featuring Emtee, Big Zulu appears to have turned their rivalry into a beautiful collaboration.
This is certainly an album worth listening to.
Vuvu Rating 7/10
FEATURED IMAGE: Big Zulu’s album cover. Photo: Big Zulu‘s Instagram
A new musical weekly incentive to get over blue Mondays.
“I love you all and I’ll, see you here next week!” Those were the parting words of Carlo Mombeli, associate professor and the head of Wits University’s Music department. Mombeli’s words were not only an indicator of the intimate feel of the room but also a reflection of his intentions.
Wits Jazz Tuesday’s is a weekly musical showcase put on at theWits theatre lobby by the students and staff of the university’s music department.
Writing this, I felt like a miner who had just discovered gold or a scientist who had just uncovered the inner workings of one of Earth’s many mysteries.
Two audience members performing an item. Photo: Sechaba Molete
The night was ushered in with the cry of the first musician’s trumpet. At that moment, the theatre lobby turned into a terminal with the audience members being passengers eagerly awaiting a journey that transcended space and time.
Words cannot adequately substitute the feeling of physically being present at the feet of a live music ensemble, but in my attempt to use a linguistic medium, I would describe Wits Jazz Tuesdays as a place for community.
The Wits Jazz Tuesday community survives off an ecosystem made of jazz lovers, musicians (instrumentalists and vocalists) and aspiring musicians. Mombeli’s hands-on approach to leading this weekly musical gathering further strengthens its community feel, with him encouraging audience members to showcase any of their musical abilities while he volunteered one of his students to back them up.
The tapping of shoes on the ground, the nodding of heads, the closing of eyes and the occasional yelling of inaudible sounds were all markers of a common understanding and appreciation of the jazz genre.
The programme began with pure jazz and improvisation by specific student bands selected in advance. As the evening progresses and audience members are invited to perform, genres such as indie pop and alternative music become more frequent.
The evening struck the right balance between indulging the tastes of jazz fanatics and virtuosos while catering to the tastes of music lovers in general.
Wits Jazz Tuesday’s was an interactive experience that demanded engagement. Midway through the programme- Mombelli asked everyone to participate in creating the evening’s soundtrack by mumbling in a specific tone. Despite the awkward giggles and concerned comments that followed this request, Mombelli remained committed to democratising jazz and its creation.
This was further reflected in his decision to make the showcase free and invite everyone to join him and his students again next week. It was a fun and heartwarming experience. Its inclusive nature is reassuring and relaxing. The weekly showcase on Tuesday evenings serves as a reward for surviving Mondays!
I would give it a solid 9/10.
FEATURED IMAGE: An image of Wits University’s music students performing a song
Hundreds of people embodied the punk spirit of resistance and freedom by supporting a Pro-Palestine fundraiser at the Zoo Lake Bowls Club last weekend.
In a unique and inspiring collaboration, the Joburg punk and metal scene teamed up with Gift of the Givers to host a live music event supporting Palestine on August 11, 2024.
Organized by Motel Studios alongside Gift of the Givers, the event featured a lineup of brazen and bold bands who are regulars in the punk music scene.
Run by Jesse Elk and Lucas Cowling, Motel Studios is a homegrown music studio founded by two established musicians.
“As young artists and musicians we [have] an opportunity to use our platforms for something positive and meaningful” the co-founders said.
Radio Islam helped them link up with Gift of the Givers, and together the two made magic. A table selling Palestine merch stood at the entrance, always attracting a crowd. At the ticket stand, custom ‘Free Palestine’ shirts sold out within a few hours, and attendees could already be seen wearing them.
On the lineup were four excellent bands: Zondo Commission, Buru Azeban, Lerato Orchestral Collective (LOC), and Sextape.
Lerato Orchestral Collective. Photo: Ruby DelahuntAttendee Kyle Cantrell. Photo: Ruby DelahuntPalestine merch on sale. Photo: Ruby Delahunt
The bands were excellent at keeping the audience focused on the serious purpose of the event, whilst also maintaining the punk spirit of anarchy and chaos. Lots of moshpits were formed, with punks pushing and shoving each other with glee.
One of the attendees, Kyle Cantrell, thought it was the perfect crossover. “Punks are the kindest, most passionate people I’ve come across”, they said. “We refuse to accept what is happening, and we will party and march and do anything and everything in our power to make a change”.
Even those outside of the punk scene who attended in solidarity with Palestine were impressed. Ameerah Nassiep noted that nearly all the other pro-Palestine events she had attended “were more catered to families”, but she was still enthusiastic about the event and its success.
Olivia Hawes, another newcomer to the scene, said “It was so fun to see a circle that I don’t have much interaction with”.
In many ways, the event was just as much about introducing the vibrant and creative music scene to a new audience as it was about showing solidarity with Palestine.
LOC was a personal highlight, largely for the lead vocalist’s sheer energy and upbeat spirit. The band got everyone clapping, stomping, headbanging and full-on moshing. For an event with such a solemn and grave purpose, everyone left with grins on their faces.
This was Motel Studios’ aim all along. Rather than feeling defeated and helpless in the face of the devastating war on Gaza, they wanted to focus on how “we are all capable of making a difference, even if it is small. We aren’t powerless or insignificant.” They were certainly proven right.
FEATURED IMAGE: People gathered at the Punks for Palestine event at the Zoo Lake Bowls Club. Photo: Ruby Delahunt.
The recent revival of dance-pop and clubbing music is reminiscent of the 2010’s ‘recession pop’ era, recent social media buzz seems to suggest. Could this mean another economic recession is on the horizon?
Between 2008 and 2009, The Great Recession rocked the global economy, plunging millions into unemployment, poverty, and homelessness. The South African economy plummeted from a high growth rate of over 5% in 2007 to a negative growth rate of -1.5% in 2009.
Also between 2008 and 2009, songs like Flo Rida’s “Low”, Lady Gaga’s “Just Dance”, and The Black Eyed Peas’ “I Gotta Feeling” topped the billboard charts.
These songs which centered around going out, spending money, getting drunk, and generally forgetting about one’s woes, became known as recession pop.
The fast and hard beats, catchy hooks, and upbeat lyrics coloured this period of economic difficulty with a rosy shade of optimism.
Now in 2024, pop music is sounding a whole lot like it did in the late 2000s; from Charli XCX’s “365 party girl album”, Brat, to the return of wild- child Kesha on “Joyride”, to Chapell Roan, Camila Cabello, Kim Petras and countless others. Fun music to dance the night away to is back in a big way.
But does this return of recession pop signal a global economic recession around the corner?
The internet certainly seems to think so, and the facts do not necessarily contradict this idea.
Across the globe, and certainly here in South Africa, the cost of living is pushing many working and middle-class families to the brink. The South African economy only barely escaped a technical recession at the end of last year.
Elsewhere in the world, the situation is just as grim. The United States just hit its highest rate of homelessness since 2007, and the number of children living in poverty in Britain is almost 1 in 3.
Economists Harry Dent and David Rosenberg are concerned by how similar the stock market is looking to its pre-Great Recession state, and even predict a possible 2025 market crash.
So, it isn’t impossible to say this resurgence of pop-y, ‘dance-your-worries-away’ music is related to the flailing economy. What audiences want and what musicians release are interdependent phenomena, and if the people want to let loose and dance, the music will follow. It just remains to be seen whether a real recession will come along to cement this new wave as a real incidence of recession pop.
FEATURED IMAGE: Brat album by Charli XCX over a pile of bills. Photo: Ruby Delahunt.
People have been part of fandoms for years, finding a sense of community in shared interests. However, these ‘havens’ are not safe from public ridicule, and women know that best.
Screaming, cheering, and a little infighting all come with the territory of being a fan of anything. As someone who is part of both football and music fanbases, I have seen how patriarchy can make fandoms, especially on Twitter and other social media sites, hellish.
When people think of fandoms, the concept of ‘fangirling’ often comes to mind, conjuring images of hysterical women and massive crowds. These visuals can be accurate, but the hysterics and crowds are not exclusive to female fanbases and are a huge part of male fan culture too.
I come from a very big football loving family, with weekends spent watching Arsenal, Pirates, or Barcelona games, and I am no stranger to the highs and lows of football fan spaces. As a part of many online football spaces, I have seen the celebrations and conflicts that take place when teams win or lose and the vitriol that even players can face, and this is a much less discussed aspect of fan culture.
Football fandoms have historically been heavily male-dominated. The perception of men as reasonable and logical has managed to shield them from the criticism that has plagued women in more female-dominated fandoms like music and pop culture.
At the recent Copa America final, Argentina vs Colombia fans caused chaos by storming Miami’s Hard Rock Stadium before kick-off. Huge crowds of ticketless fans attempted to enter the stadium and had to be forcibly removed from the premises, while others climbed into the stadium’s vents to try to gain entry. These fans fought the police and destroyed the stadium’s escalators. This type of behaviour from sports fans is usually described as ‘passionate’ and ‘dedicated’ instead of ‘rabid’ and ‘crazy’ in the way female fans’ behaviours tend to be considered.
A perfect example is the perception of fans of the K-pop group, BTS, who are known for being committed to and protective over the group. As a member of this fandom, I have often seen the ridicule that fans face for collecting albums, or attending BTS events, with many being considered ‘shallow’ and ‘irrational’.
BTS has sold out stadiums like Wembley and the Rose Bowl and has never had issues with fans fighting or destroying property, instead, BTS fans tend to organise care packages and goodie bags for fellow fans whenever they attend these events, and they have even helped to clean up after shows. Despite this, only one of these groups is seen as ‘wild’ and it is not the sports fans.
These perceptions are just some of the many that position women’s interests and their enthusiasm as obsessive and childish while men are just viewed as excitable. To me, this indicates a bigger societal issue of misogyny, which reinforces gender stereotypes that harm women and validate men.
While these examples showcase the most extreme on either end, it is obvious that there may be obsessive female fans and more temperate male fans, which is exactly why it is important to avoid generalising these topics as this can easily spread harmful rhetoric.
Overall, many fan activities are similar across different fields: baseball fans collect player cards, and K-pop fans collect photocards. Basketball fans collect signed jerseys, and hip-hop fans collect signed albums. Football fans paint their faces, and pop fans wear costumes. I have seen women scream as Justin Bieber sang on stage and I have seen men cry as Messi scored a penalty which I think makes it safe to say that they all sit at the same table.
FEATURED IMAGE: A crowd of fans at the Hey Neighbour festival. Photo: Kamogelo Kungwane
Many traditions and cultures have subconsciously aided the wellbeing of one’s mind through music and sound.
A neurologist and music psychotherapist tackled the maze of the mind together on Saturday, May 18, 2024, at the Wits Origins Centre through a mental wellness and brain health seminar on International Museum Day.
Human brains have a potential that is unfathomable, and whilst people think we only use 10% of our brains at a time, they are mistaken.
Most of our brain is being used most of the time, even while sleeping, and over 85 billion neurons in our brains are always firing some sort of signal.
However, with all this brain power comes the largest emotional intelligence amongst all mammals. This EQ of humans is the area studied by neurologist and brain health specialist, Dr Kirti Ranchod, and music psychotherapist, Nsamu Moonga.
Music psychotherapist, Nsamu Moonga, leading the audience through a series of musical workshops to release their inner voice and learn to trust in a collective conscious. Photo: Victoria HillDr Kirti Ranchod during her seminar at the Origins Centre, speaking about all things brain health and wellness. Photo: Victoria Hill
Music is all around us — at birthdays, funerals, weddings, political rallies — and each scene sounds very different from the next, which is a subconscious understanding, Dr Ranchod explained.
Dr Ranchod said music is linked to both memory and emotion. When a person hears a specific song, they relive a specific experience, which leads to them feeling a specific emotion.
This is the basis from which Moonga bases his therapy techniques. He explained how humans forget things as a survival technique yet create rituals to ensure they do not forget what is important — the earth rotating completely around the sun, a human life ending, a life of two people beginning for instance.
Yet, Dr Ranchod said how music is exceptionally personal where one type of tune will relax someone whilst it will trigger another. .
To pay homage to International Museum Day, Dr Ranchod spoke about the San Trance Dance which is one of the earliest rituals known to date that used music to bind a group together.
The Trance Dance is a permanent feature at the Origins Centre — which traces human life back nearly two million years — because it sees the beginning of humans living in communities and activating their energies to connect with the spirit world.
With sound, rhythm, movement, and dance used to alter reality, shift consciousness, and change perception, this was the start of music therapy in practice.
Museums document the history we all share and allows for the interception of the past, present, and future. They allow us to understand who we are, where we come from and are the physical pallbearers of memory.
FEATURED IMAGE: Modern-day rock art as appearing in the Origins Centre to showcase how the past is still very much in the present. Photo: Victoria Hill
The local punk, rock, and metal scenes are bursting with talent, and international artists are beginning to take notice.
The suburb of Melville in Johannesburg is always buzzing and lively on weekends, drawing crowds from all corners of the city. On Friday, May 17, 2024, Melville was overtaken by punks and metalheads in crust pants and spikes, all coming to see the coolest show of the weekend, headlined by Matrak Attakk.
Matrak Attakk is a self-described ‘anarcha-feminist crust band’ (translation: really cool), hailing from Europe, but they fit right in at Smoking Kills, a beloved dive bar that sits at the heart of the local underground music scene. For as long as the bar has been open, it has been hosting up-and-coming bands of the hardcore sort, giving them a space to be creative and an enthusiastic audience to perform for.
Matrak Attakk were joined on the lineup by some of the best bands the scene has to offer currently. Lefokolodi was one of these acts, and for good reason; they are a spectacular quartet and seeing them perform is a fully physical experience. Lefokolodi brings a crowd of strangers together instantly, screaming and moshing with such vibrant energy that the room overflows with it. Their lead vocalist, Lerato, oozes showmanship and flair with his breakdancing and crowd surfing; seeing them perform their latest single, “Disillusioned,” was a highlight of the night.
The crowd watching Lefokolodi.
Lerato performing for the audience.
The crowd at Smoking Kills on May 17, 2024.
If you’re not a fan of politics, then punk isn’t the genre for you, but on the day, likeminded individuals got to share their thoughts in a space that actively champions community and solidarity. Bands like Mean Girls embody this; they have given the profits from merch sales to solidarity organisations, played shows celebrating youth day in South Africa, and written songs about anti-imperialism and feminism. Their popularity in the scene shows how much their message resonates with young people, but also stems from their musical finesse and talent.
Matrak Attakk took to the stage just past midnight and were easily the loudest band of the night. Their lead vocalist, Cristina, has a ferocious and intimidating scream, but her speaking voice between songs was soft and kind. She profusely thanked the audience for being so receptive, and said the South African scene has a lot to teach the European punk community. Being able to tackle subjects like racism, imperialism and colonization is all part of this specific music scene, and South African punks do it phenomenally, she said.
Matrak Attakk headed up to Pretoria on Saturday evening to perform and came back down to Soweto for a show on Sunday. On the weekend of May 24 and 25, 2024, they will be performing in Cape Town and Stellenbosch. This tour shows just how widespread the love for punk is here, and just how eager international acts are to explore every corner of our burgeoning little scene. Though the underground scene is far from being a profitable giant like other South African music genres, it is fierce, raw, and real.
FEATURED IMAGE: Lead vocalist of Matrak Attakk, Cristina, performs at Smoking Kills. Photo: Ruby Delahunt
Have we overlooked the corpses left behind in this battle of the Hip-Hop Gods?
Conflict (or ‘beef’) is an inevitable product of Hip-Hop culture. In a genre where egoism, braggadocio and constant one-upping form an essential component of the rap identity, it is only natural that heads will clash from time to time.
After all, Hip-Hop is somewhat like a competitive sport where being in the top spot guarantees access to money, acclaim, and power. It is essentially a fight for a pedestal, and in this context the ongoing beef between Drake (Aubrey Graham) and Kendrick Lamar – two of the genre’s biggest names – is a heavyweight showdown for the crown of modern Hip-Hop.
The conflict began when Lamar featured on Future and Metro Boomin’s track ‘Like That’ where he laid his claim to the crown of hip-hop in the now viral line “motherf**k the big three, n***a it’s just big me” in reference to J. Cole labelling himself, Drake, and Lamar as the three biggest names in Hip-Hop on the track ‘First Person Shooter’.
Lamar’s feature quickly sparked rumours of possible tensions between himself and Drake. Since, the rumours have escalated into a full-on war of words between the two. On April 30, Lamar released a six-minute diss track ‘euphoria’ attacking Drake for appropriating black culture and being a neglectful father amidst a series of pointed insults.
As a Hip-Hop lover and Lamar fan, this diss track excited me. It was to me a masterful display of what a Hip-Hop beef is all about: using lyrical prowess to attack your enemy’s character. The creativity and wordplay used to insult Drake reminded me of why I fell in love with rap in the first place. But the developments since then have been disheartening and exposed the ugly truth behind Hip-Hop and the music industry at large.
Since ‘euphoria’, both have released further diss tracks aimed at one another. Whilst at first glance this should excite fans of Hip-Hop and lovers of scandal, one listen to any of the diss tracks on offer makes it abundantly clear that what’s at play is deeper than Hip-Hop or petty conflict.
Both parties have made serious allegations against one another. Drake has accused Lamar of domestic abuse and Lamar has accused Drake of paedophilia and associating with sex traffickers. While all allegations deserve exposure, the way it has been done is questionable.
Instead of acknowledging the gravity of the allegations, both seem to be using them to simply hurt each other. It appears as if accusations of serious crimes have been reduced to schoolyard insults.
In ‘Family Matters’ Drake says: “When you put your hands on your girl, is it self-defence ‘cause she bigger than you?”. While accusing Lamar of abuse, this is a mere set up for the punchline that Lamar is short. Furthermore, on ‘Not Like Us’ Lamar states: “Tryna strike a chord and it’s probably A minor”, using wordplay to refer to Drake’s alleged paedophilia.
Should matters as serious as woman and child abuse be reduced to punchlines and wordplay? It’s one thing to attack your competitor, but it’s completely different when other people have been potentially hurt by their actions, especially women and young girls. To have their potential trauma reduced to tools to attack your competitor appears selfish and insensitive, particularly in a genre notoriously accused of misogyny.
The important question is whether these alleged crimes have been exposed in the name of justice or vanity. Based on the lyrics on display, I would think the latter. It appears as if the ego essential to the rap identity has consumed the two to the point that they have become blind to the world around them – all they see is each other. And for artists as influential as Drake and Kendrick Lamar, undermining abuse and molestation sends a harmful message to their fanbase.
This beef is a warning to fans of music. We tend to mystify and glorify the artists we love. I have made the mistake of attaching a prophet’s status to Lamar. But this has showed that they are no less broken than we are – the only difference is that they have power and a platform.
As the audience, the question should no longer be about who is beating who in a petty beef. Rather, the question should be: are the allegations true or not and if so, will justice be delivered to the women and children affected?
In the ever-evolving music streaming landscape, how can listeners balance costs and morals when deciding on how to listen to their favourite artists?
Choosing a platform to listen to music in 2024 has been made difficult; not only by the abundance of options at audiences’ fingertips, but by also lingering concerns regarding fair compensation for artists’ work.
The growth of music streaming in the past decade has empowered artists to reach much larger audiences however, they have been short-changed when it comes to earning streaming royalties.
An example of a student study set-up, while music is being streamed in the background. Photo: Tristan Monzeglio
A common misconception about the royalties afforded to artists is that they are solely dependent on the number of streams a particular song generates. However, the royalties paid out to artists are determined by their streaming performance relative to the overall streaming revenue generated by a platform. This means that as platforms make more revenue, there is a “bigger royalties pie to share” for artists, but their individual success is not necessarily the main determining factor for the revenue they ultimately receive.
Royalty rates also change based on different countries’ “own set of payout rates”. This is due to the difference in subscription prices offered in countries across the world. For example, in America, a Spotify Student subscription costs $5.99 (R112.28) per month, while in South Africa the same student subscription costs R34.99 per month.
Many streaming platforms offer various tiers with differing price points, respectively. However, this means if you listen to the same song on a Spotify Student plan, by virtue of its lower subscription price, an artist will make less money from your stream than from a Spotify Premium subscriber.
This can pose a dilemma, especially for university students who want to best support the artists they care about, but may not be able or willing to pay a higher price for essentially the same product.
According to VIRPP, as of 2023, Tidal offers the highest average royalty rate for artists at R0.24 (as of May 3, 2024, 1 USD equals 18.54 ZAR) per stream, followed by Apple Music at R0.15 per stream. On the other hand, Spotify at R0.059 and YouTube Music at R0.037 per stream, a fraction of what Apple Music offers.
Streaming Platform
Average Payout per Stream
Tidal
$0.01284 (R0.24)
Apple Music
$0.008 (R0.15)
Amazon Music
$0.00402 (R0.074)
Spotify
$0.00318 (R0.059)
YouTube Music
$0.002 (R0.037)
Pandora
$0.00133 (R0.025)
Deezer
$0.0011 (R0.020)
Figure 1: A table comparing how much major streaming platforms pay artists per listen, adapted from VIRPP to include rand values.
Average royalty rates calculations such as these are generally accepted as accurate, but they are merely estimates and not wholly accurate representations for every platform or artist. In addition, as these companies are driven by profits, there is a tendency to promote artists that are already successful, while disincentivising those trying to make a name for themselves.
One could also argue that larger platforms compensate artists for their relatively low royalty rate by offering a larger user-base and untapped audience. However, much of their discoverability, is tied to curated playlists, based on a collected user data and algorithms. This still promotes selected artists and makes it more difficult for new artists to develop organically.
Some artists choose to circumvent larger streaming services altogether. For example, Cindy Lee’s Diamond Jubilee – a critically acclaimed psychedelic pop album released this year – is only available for free on the band’s official website and can only be streamed on YouTube.
Figure 2: Cindy Lee’s Diamond Jubilee album cover.
However, the band is requesting $30 CAD (R405,71) donations for those wishing to show their support.
As a Spotify user, I feel conflicted. My personal experience using the app has been mostly positive, and I have created various playlists and discovered thousands of songs and artists I love. However, every time I open the app, part of me can’t let go of the fact that I am contributing more to the bottom-line of a large company than to the artists I listen to.
I feel it is only fair as a music consumer to pay artists what they deserve for delivering us their musical products, which – in many cases – can transcend their form as mere pieces of art into impactful feelings and memories that help us narrate our lives.
That is why I feel it is important to learn about the streaming platforms so we can make informed choices that align with our differing views and values.
For individuals wishing to support artists they care about most effectively, more direct avenues for purchasing might be preferable. For example, on platforms like Bandcamp that allow artists to self-publish and set their own prices may be the most ethical way to support artists. For buying digital copies of music, audiences also have the option to use iTunes for a more diverse catalogue.
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