THE TIME IS NOW:Bidvest Wits coach Gavin Hunt during an interview with ANN7 and eNews ahead of their first leg CAF Confederations Cup clash with the Royal Leopards (Swaziland) on February 14. Photo: Nqobile Dludla

THE TIME IS NOW: Bidvest Wits coach Gavin Hunt during an interview with local broadcasters ahead of the team’s first leg CAF Confederations Cup clash with the Royal Leopards.    Photo: Nqobile Dludla

Loyal Bidvest Wits fans will now get exclusive behind-the-scenes interviews and news when Bidvest Wits Football Club premiers its own show next month.

The magazine-styled show, called ‘Bidvest Wits TV’, will kick off on March 12 on SuperSport 4 (channel 204).

Speaking to Wits Vuvuzela, Bidvest Wits marketing manager Danielle van der Merwe said this is a project that the club has “been working on for a while now”.

“In the modern world your support base extends far beyond the community that you claim and play in, and in a professional sporting environment you need to give good exposure to your sponsors as well,” said van der Merwe. “So the two fit in nicely together. So essentially what the TV show will be is a window into this football club.”

While it has taken many years for the team to join other football clubs who have turned to creating their television shows, Van der Merwe explained that launching the show now has to do with “the growth of the club at the right pace”.

“I think that football clubs need to focus on football first. It’s all very well spending money, and have no doubt that this will cost us money to produce, but you have to do things in the right order for your business and that’s why for our business the time is now.”

The club has grown in strength over the last few seasons, finishing third last year and fourth in the Premier Soccer League (PSL) the year before.

What fans can expect to see

The 30 minute-long TV show will be aired every second Thursday monthly. The show go beyond match highlights and will showcase exclusive video footage of the Bidvest Wits players, updates and information on the academy and management and behind the scenes footage.

“Video and visual side of media is becoming content that people want … So a lot of people will get to see what we do behind our doors,” said van de Merwe.