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NEW TOOLS: Laura Grant of the Mail&Guardian demonstrated some new applications for producing digital journalism. PHOTO: Katleho Sekhotho.

The 2015 Menell Media Exchange conference started today at Maslow Hotel in Sandton, Johannesburg. 

Some of South Africa’s most respected journalists, media practitioners, educators and students joined international visitors and guests for the second Menell Media Exchange conference.

Peter Ndoro, Lester Kiewet and Jeremy Maggs were some of the prominent speakers and guests on the first day of the conference in Sandton, Johannesburg, which focused primarily on training and workshops.

Themed as “innovation, brand and sustainability”, the opening panels focused on brand building by individuals and journalists in particular. Veteran journalist Gus Silber provided key insights into the use of social media for journalism and as a tool for journalists to increase their visibility.

The Mail & Guardian’s Laura Grant and SABC’s Tegan Bedser, demonstrated various apps that can be used in digital storytelling. 

Jeremy Maggs joined eNCA’s Patrick Conroy on a panel that explored the difficult subject of funding journalism in ways that does not impede it.

Andrew Phelps, senior product manager for the New York Times, gave the afternoon keynote address and stressed the importance of innovation in newsrooms.

The conference continues tomorrow.