African Flavour , a new bookstore which recently opened its doors on De Korte Street, Braamfontein, gives students an opportunity to make money. by selling their published books.
The bookstore offers 100% local content with African books written by African authors.
Fortiscue Helepi, who co-owns the shop with his wife Nokuthula, said the only criteria they have for the books and authors that are sold is that they should be a local writer from Africa.
“We are not gatekeepers of stories, only marketers of them,” he said. This allows students who have published books to sell them at African Flavour and make an income from their literature.
Helepi said that the store sells books according to the price recommended by the author or publisher with the store keeping 30% of the sale amount and the author gaining 70%.
Masters student in geography and environmental studies, Mafule Moswane’s books, A Learners Guide to Academic Success and Katrina and Other Untold Stories, are currently on sale at African
Flavour. Moswane said that he “strongly encourages” students who are writers and have a story to tell, to sell their work through African Flavour.
“The store assists African authors who do not have a platform and we need more places which fit the vision to sell African books written by African authors.”
The bookstore greets you with warmth and smooth jazz music playing in the background upon arrival. Helepi said the store is their second establishment with the first one being in Vanderbijlpark. He added that the Braamfontein establishment was opened because they realised that people were travelling from Johannesburg to Vanderbijlpark to buy books.
“The vision for African Flavour is to create a market for more people to read books they can relate to,” he said. Helepi said that it was unfortunate that in our current society people invest more in alcohol than they do in reading.
He added that the challenge for him is to expand so far across the country that “a child should see a bookstore before they see a tavern.”
First-time customer, Amigo Makhubele, who works in Braamfontein said he was happy to see an array of books in African languages, but was especially pleased to find Nelson Mandela’s Long Walk to Freedom in Xitsonga.
“This is good. I’ll definitely come back to get more books for my collection at home,” he said.
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