The financial contribution of storytelling to South Africa’s economy, highlights its influence across the national landscape.
Storytelling in South Africa has long been celebrated for its cultural significance, but its role in driving economic growth is often underappreciated. Beyond captivating audiences, the storytelling industry spans multiple sectors – from film and television to publishing and digital content creation – contributing to job creation, tourism, and overall economic development.
The data visualisation below delves into the influence of storytelling and uncover the ways in which it supports industries and generates income.
FEATURED IMAGE: SA Storytelling graphic created by Ofentse Tladi
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