Platforms like OnlyFans are reshaping how South Africa’s youth navigate money and survival.
- A growing number of the country’s youth are turning to online platforms to earn a living through adult entertainment.
- Agencies are cropping up to help OnlyFans creators plan their content, manage their money and taxes.
- Entering the industry is not a decision to be taken lightly, and big paydays are few and far between.
Work usually done under the cover of darkness, on dimly lit streets has now found a new avenue online. A ring light, Wi-Fi connection and a whole lot of hustle are the tools of a new generation entering sex work. Behind these profiles are young entrepreneurs navigating risk and profit, while trying to survive in Ramaphosa’s economy.
Naked ambition fuels a new era
Just as other industries have adapted to the digital age, the sex trade has also evolved. One platform has brought it into the mainstream – OnlyFans. Ironically, the app didn’t begin as the adult entertainment mecca it is today. Launched in 2016, founder Timothy Stokely envisioned OnlyFans as a place where audiences could financially support creators like singers, actors, and artists through tips or monthly subscriptions. The app sought to democratise the entertainment industry, cutting out middlemen that took a chunk out of creatives’ earnings. OnlyFans boasted over 30 million users in 2020, and has paid out over $5 billion (R87 billion) to creators to date.
For much of the late 2010s, OnlyFans became the site of an adult entertainment ‘gold rush’, with thousands flocking to claim their share of the spoils. However, like the gold rushes of yesteryear, not everyone who showed up, shovel in hand, would walk away a millionaire. Only a handful of creators struck it big, many of whom had sizeable fanbases before joining the platform. Still, that hasn’t stopped hundreds of young people in South Africa from joining OnlyFans to try their luck or simply make a little extra money to survive.
SA creators turn clicks into cash
Hoes and CEOs, a Cape Town-based OnlyFans talent management agency, was founded by former sex worker Rhiannon Gouws in February 2025. Gouws turned to OnlyFans after three years of “traumatising” sex work that led to her being hospitalised in a mental health facility. “It tore my soul into tiny pieces that I had to pick up and I’m still picking them up to this day, but I am so much better than I was,” she told her nearly 9,000 Tik Tok followers.
“Unfortunately, healing does not pay the rent, so I created an OnlyFans [account],” Gouws said. After working with four different managers, a pattern emerged – they were making more money off her body than she was. “I didn’t start Hoes and CEOs to be a boss. I started Hoes and CEOs because I didn’t want women to be managed by men,” she explained.
Gouws says the company isn’t a money grab or a lifestyle brand. It’s a lifeline for the girls and gays who are in the same position she was in, “broke, hot, and confused, still trying to survive”.
Gouws knows that this isn’t a profession entered into lightly. “Most people who are in the sex work industry don’t want to do that and I believe that with my whole soul,” she said. “They’re doing it because they need to get out of a situation, they need to buy a car, pay off their debt, who knows. They just need to survive; they just want to have food on the table. They want to be financially free.”
Hoes and CEOs is a jack of all trades, helping newbies set up OnlyFans accounts, plan content, and even track their taxes. “We keep you accountable and most importantly, we stop when your goal is met,” Gouws said. “This isn’t a forever thing. You come in, make your money, hit your goal, and then you leave.”
The data shows where South Africa’s creators are based and how their earnings are split with OnlyFans. Graphic: Mbali Khumalo
An emerging hierarchy in the digital brothel
Unlike other online businesses, sex workers can’t simply up their marketing to attract new customers. This industry is built on discretion, and not just because it’s taboo, it’s still criminalised.
Enter digital ‘pimps’. The companies they run are structured like management agencies, offering representation, guaranteed clients, and discreet marketing – all for a cut of the profits, of course.
Founded by Australian OnlyFans star Mike Sanchez (AKA ‘Mike and His Banana’), Vixin Management represents adult entertainers in South Africa. His agency promises big returns, fast. Sanchez declined to be interviewed, but Vixin’s Instagram page alleges that no model in the agency has earned less than R50,000 in their first seven days on OnlyFans.
Vixin’s notable earners include one top creator who purportedly raked in R278,910 between April 22 and April 28, 2025. Another creator took home R142,740 between March 21 and March 27, 2025. Non-disclosure agreements keep the identities of his clients confidential, but the agency’s referral programme targets South African girls aged 18 to 22, with a R10,000 payout per successful referral.
Stats SA reports that in 2023, the average South African household had an annual income of R204,359. For the typical citizen, making six figures in just seven days would be life changing.
Big returns are rare in online sex work
While the dream of earning millions on OnlyFans might be alluring, massive paydays are the exception, not the rule. The average creator takes home roughly R2,600 monthly. That’s before OnlyFans takes its 20% cut. Sex work likely won’t make you rich, but for most, especially students, their motivations are more realistic.
“We do see that students are engaging in the trade, especially first years,” said Yonela Sinqu, National Communications Officer at Sisonke, an organisation advocating for the decriminalisation of sex work. “You do get older students, maybe third years, who would engage in sex work to complete their studies. Then you get the ‘older’ generation who would do this to supplement their incomes,” she continued.
“The people engaged in sex work are rendering a service just like any other. The money that they make goes towards the economy of this country. These are small businesses,” Sinqu said.
Most creators on OnlyFans aren’t raking in six-figure sums. Graphic: Mbali Khumalo
Regardless of the modest returns, digital sex work appears preferable to its physical counterpart, where there’s more physical risks and trauma. While it remains stigmatised, the world’s oldest profession isn’t going anywhere.
“It’s not for everyone,” Gouws said. “If you’re allergic to commitment or self-awareness, stay away. But if you have a money goal, a ring light and unresolved issues, welcome.”
FEATURED IMAGE: South Africans are finding both opportunity and risk in the booming digital sex economy. Image: Jufomicheva/Pexels.
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