Declining readership, reduced advertising sales and competition from online news sources are some of the challenges facing traditional news sources.
According to Moneyweb editor, Ryk van Niekerk print journalism is “grappling with the digital revolution.” The rise of online news platforms has drastically reduced circulation figures and advertising revenue for traditional print media. The Audit Bureau of Circulations (ABC) South Africa reports that the Weekend Newspaper Sunday Times saw a 42.9% drop in circulation from October to December 2023 compared to the previous year.
The economic pressures are immense, and many newspapers have downsized or shut down entirely, unable to compete with the immediacy and accessibility of digital content and platforms. For example, Media24 announced in June that it would close the print versions of iconic newspapers like City Press, Rapport, Bleed and Daily Sun.
There was a time when the crackle of a freshly printed newspaper brought a sense of anticipation and connection to the world. Growing up, I remember my mother coming home from work with a newspaper daily. On Wednesdays, there was a section called “Nali Ibali,” which translates to “Here is a story.” Through reading these stories, I learned valuable lessons and grew an appetite for reading.
Newspapers were not just about news; they were a shared experience in our home, a trusted source of information to understand our complex society and world. Today, things have changed because people get news online, predominantly from social media. This shift has made news more immediate but also more fragmented, and newspapers have struggled with fewer readers and less money, which affects their ability to provide the same level of coverage as digital platforms
The decline of print journalism has serious implications. Quality journalism, particularly in-depth reporting and investigative pieces are at risk. These forms of journalism require time, resources, and expertise that struggling print outlets cannot afford. Without them, our democracy suffers as the watchdog role of the press is weakened.
Despite these challenges, there is hope. According to Yellowbrick embracing digital transformation is essential. Print publications must leverage digital platforms to expand their reach and engagement. This includes offering digital subscriptions, creating multimedia content, and maintaining a strong social media presence. By doing so, they can attract a new generation of readers.
Research by Francis Mlongwa highlights the importance of reconnecting with local communities. Print journalism should focus on local content that truly resonates with readers and reflects their realities.
The Association of Independent Publishers (AIP) reinforces this view by noting that when a community loses its newspaper, it loses more than just printed pages; it loses its voice, its connection to the local environment, its ability to celebrate local heroes, and its capacity to hold authorities accountable.
Francis further says exploring alternative revenue streams such as membership models, crowdfunding, and partnerships with businesses and community organizations can provide financial stability for print media. These models not only generate revenue but also foster a sense of community and shared purpose among readers.
As a student journalist, I believe there is a future for print journalism. It is not about clinging to the past but adapting to the present with innovation and integrity. By doing so, we can ensure that the power of the written word endures in a digital age.
FEATURED IMAGE: Lona Sokanyile, 2024 Wits Vuvuzela Journalist. Photo: File/Leon Sadiki
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