Every Wednesday at any Roco Mama’s near you, students are signing waivers, sweating through ten burning wings and calling it a good time. But this is not really about the food.
Every Wednesday, something unusual happens at Roco Mama’s branches across the country. Students pull up in groups, sign a legal waiver and willingly eat ten of the hottest wings on the menu in under 10 minutes for a chance to win a cap and a free meal worth R200. Most of them lose. Almost none of them regret it.
The challenge has quietly become a student ritual, Witsies are showing up in numbers. Waiter Jimmy Khumalo stated that “Yona iWits iya si supporta” which translates to Wits really supports us.
The rules are simple. Ten hot wings, a side of fries and a 500ml sprite. Finish everything in ten minutes and the meal is on the house. Tap out and you are R200 lighter. Before any of that, you sign a waiver. Rosebank branch manager Giovanni Bernicchi is straightforward about why “We won’t be liable for anything that happens to the person, that is why we have a contract in place, which remains valid for up to one year” he stated.
What draws students in? Bernicchi says it is a combination. “Students are coming for both the content and the experience. Because it only happens once a year, they want see how it is and experience something that is hot” he added.
But spend any time watching a table attempt the challenge, and one thing becomes immediately clear. Nobody is doing this alone, even when they came alone. Strangers lean across tables offering advice. Friends count down together. Someone who already tapped out becomes the loudest cheerleader for the person still going.
There is a camaraderie that heat seems to manufacture, there is a shared suffering in it that makes strangers feel closer, more quickly than most situations would. On the Wednesday I visited, three separate groups of student friends were there to take on the challenge. Though different in race and background, they had the same energy. The restaurant for those few minutes felt less like a dining space, and more like a locker room before a big sports game.
This sense of solidarity may also explain a quieter phenomenon at these tables: the placebo effect. In this context, the placebo effect refers to the way a person’s belief that they can get through the heat, reinforced by the encouragement of those around them, makes the experience more bearable that it would be alone. The pain does not disappear, but the brain works with the body rather than against it. When a stranger tells you, “you have got this” and your friends suffering right alongside you, community becomes the painkiller.
Oratilwe Mabizela, who completed the challenge, speaks to exactly this. “I love challenging myself and I hate quitting’’, he said. Mabizela grew up eating spicy food and wanted to test his limits and set out to become the first person to complete the challenge at the Loftus Park branch. On whether he would do it again? He replied “Oh no! The challenge itself is not that bad, the aftermath is, when the food has to go out”, he said.
Tshidi Thabethe did not complete the challenge however does not frame it as a loss. “I paid for the experience more than the food. It was fun, intense and definitely something different”, she said. Thabethe came after seeing the buzz online, curious to find out if the challenge lived up to the hype. It did. Her TikTok video of the attempt has since reached 1.1 million views turning one Wednesday into viral content long after the heat has worn off.
Students are willing to risk R200 not for the food and not just for the content but for a story they get to tell together. Win or lose, they walk away with something no meal alone could offer: the memory of having gone through something hard, with other people and coming out the other side laughing.
The edge Witsies try and conquer is not always academic. Sometimes it is sitting across the table from a friend suffering through the same fire and realising you are not alone. Ten wings. 10 minutes. Community.
The challenge is available every Wednesday at Roco Mama’s, so wherever you are in the city, there is a table and a waiver waiting to be signed.
FEATURED IMAGE: The outdoor seating area of RocoMamas Rosebank, featuring wooden picnic-style benches and warm lighting under a modern black frame. Photo: Rearabilwe Tsebela
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