A mere Women’s Month special ‘pat on the back’ does not do justice to the contributions women make to South African sport. It is high time we call a spade a spade.
Every August for Women’s Month, a familiar and performative tradition unfolds across South Africa. Corporate brands flood their social media with daring graphics celebrating iMbokodo and sporting authorities release sleek press statements praising the ‘unshakable resilience’ of our female athletes; an obviously calculated, annual performance intended to score cheap public relations points on the backs of women who spend the other eleven months of the year fighting for proper recognition, infrastructure and financial support.
This hypocrisy deserves to be exposed. Resilience should be celebrated as a personal triumph, not weaponised as a convenient excuse for corporate and systemic neglect.
The 2026 Commonwealth Games, a multi-sport event hosted in Glasgow, Scotland, began on 23 July until August 2, 2026. A total of 112 athletes represented Team South Africa, 53 of whom were female athletes, accounting for more than half of the team. Of the 28 medals won, 11 medals, plus 1 shared medal in a mixed event, came from our sportswomen.
On August 1, the Minister of Sport, Arts and Culture, Gayton McKenzie, congratulated Team South Africa on its brilliant performance: “This team went to Glasgow and did us proud.” Post the congratulatory speech, the obvious reality remains unchanged.
These victories were achieved despite the unequal system, considering what our women had to overcome simply to stand on those stages.
After multiple health setbacks, Lara van Niekerk refused to allow hardships to further dictate her success. After successfully defending her women’s 50m breaststroke title in 30.43 seconds, she stated that this victory “means more than the one four years ago because of the difficulties I’ve had to overcome.” Behind her stood a sisterhood of excellence. Aimee Canny won two silver and bronze medals; Erin Gallagher won a silver and three bronze medals; Kaylene Corbett came in with a silver medal and Olivia Nel with a bronze medal. Javelin star Jo-Ané du Plessis, despite having undergone an emergency back surgery for a herniated disc, finished in sixth place.
But why must our sportswomen constantly play the martyr?
Sporting organisations and commercial sponsors thrive on the narrative of resilient women who continuously ‘overcome the odds.’ It makes for a heartwarming marketing campaign, while conveniently skipping over why these odds exist in the first place. Jo-Ané du Plessis was praised for her recovery, but her injury exposes how fragile an athlete’s support system can be. While she received professional medical assistance, the system at large remains broken.
Truthfully, hashtags, shout-outs and branded campaigns during women’s month are not empowering. Financial backing that equals that of sportsmen is.
The South African sports authorities need to put money where their mouth is and start funding our sportswomen like the champions they are. Romanticising the struggles of our athletes to mask administrative incompetence and putting up patronising Women’s Month banners is just not going to cut it anymore.
FEATURED IMAGE: A graphic of South African sportswomen. Graphic by: Naledi Maraisane
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