Johannesburg may often be defined as the economic hub of Africa but the quiet drum of a beat, is what makes it the capital of African entertainment.
What exactly constitutes a world-class city? Some would define Johannesburg as world-class purely on its standing as the financial and economic hub of South Africa, as the city is home to Africa’s largest stock exchange, the JSE. Others, however, would designate it as world-class city because of its rich culture.
What most South Africans have in common is their love and passion for entertainment, and specifically for music. The ever-readiness to have a good time. And for many South Africans, the common denominator to having a good time often involves music, whether it’s at a small braai, a sports gathering or a party, an activity many have come to recognise as “groove”. Music must always be present.
But this goes far beyond a small gathering. Going to a concert is unlike any other activity. Being surrounded by thousands of people with a shared love of music creates an electrifying state of euphoria.
The excitement of being united by one singular goal: to sing your heart out and have fun with the realisation that you’re inhabiting a space designed purely for unforgettable moments. It’s the thrill of seeing your favourite artist live, knowing this might be the only time you get to experience their performance.
The deafening cheers of fans as the stage lights flash, the beams echoing the crowd’s excitement. Every moment – the fun memories of singing along to your favourite melody, the endless photos and videos that will serve as proof – is worth it, leaving you wishing you could turn back time and relive it. South Africa is becoming the leading destination for international performers and Joburg has recently re-emerged as one of the foremost tourist destinations on the continent.
Behind the scenes: the stage crew assembles stage in preparation for upcoming event. Photo: Nthabeleng Phayane
But let’s be honest, the cost of going to these events is not cheap. Beyond the actual ticket, many concert goers have to consider the transport to the venue, the cost of food and drinks and most importantly, an outfit that will leave you feeling your best self.
For 33-year-old Rushe Cawa, her dedication to concert life comes with a practical plan, “I’ve got a secret fund that I contribute to monthly for concert tickets,” she admits.
Originally hailing from Cape Town, Cawa lives and works in Johannesburg and proudly describes herself as a “Johannesgirlburg.” “I can practically say that I’m from here,” she says, “I’ve been here longer than I’ve been in Cape Town,” highlighting her strong connection to the city, along with its culture.
“This is definitely a lifestyle for me,” she says with a hint of humour in her voice. “It’s the only time I take myself out of the house.”
Only cementing her love for live music, Cawa has been to multiple concerts and festivals across the country, one month she’s vibing at a jazz festival, the next she’s singing along at a soul and R&B session and then after that she is uplifted at a gospel gathering. Her ultimate drive for the endless shows, is FOMO (fear of missing out). “I don’t like to miss out on things,” she says.
For Cawa, it’s more than just about missing an event – she explains that it’s also a learning experience. “When you go to festivals, you expose yourself to a lot more genres than what you would normally listen to,” she says.
For anyone following her active TikTok presence, which acts as her diary of show accounts and knowledge, her passion is quite clear. Her commitment began early. Her first ever concert was The People’s Celebration in 2006, headlined by US rappers Pharrel and Snoop Dogg, and has remained her fondest memory. “It was mind-blowing,” she reminisces. “I think that is where my love for concerts started.” Even with her endless list of attended shows, she is not done yet as one single R&B singer remains on her checklist, “Cleo Sol!” she exclaims longingly as her secret fund continues to grow for that ultimate ticket.
The infrastructure to back it
But what makes music events in Johannesburg so appealing? What truly cements it as Africa’s go-to city for world tours? The answer is in the infrastructure.
Live music venues are paramount in making a show feel and look world class. Some of the biggest events in South Africa have been hosted in Johannesburg, including the 2018 Global Citizen’s Festival: Mandela 100, which celebrated the life and legacy of Nelson Mandela. It was headlined by some of the world’s biggest pop superstars such as Beyoncé and Jay-Z. All which could not have been possible without the appropriate infrastructure.
To have a show of that magnitude starts with the scale. FNB Stadium (previously known as Soccer City) was originally built between 1987 and 1989. It is the largest stadium in Africa, with the capacity to hold 94 000 fans. It was upgraded in 2009 in preparation for the d historic 2010 FIFA World Cup, which was the first ever held on the African continent. Since then, it has become the primary venue for large music events.
However, Johannesburg’s appeal extends far beyond a single venue. Ellis Park Stadium, Teatro, Lyric Theatre and the Linder Auditorium are just a few of many, making Joburg the leader of entertainment on the continent.
Technical crew in action, brining the stage to life before showtime. Photo: Nthabeleng Phayane
The city’s strength lies in its reliable logistics, providing everything from the convenience of OR Tambo International Airport for touring artists to the high-speed Gautrain that quickens attendee travel. “We have the best road networks,” says Lumka Dlomo, destination marketing manager at Johannesburg Tourism Company (JTC), and who has been involved in multiple events such as Joy of Jazz and Miss World 2008.
For Cawa, having all these venues in Johannesburg comes at a great convenience as compared to other venues in the country. “I’m not [that] open to traveling to Pretoria, it’s tough to travel all the way, unless it’s someone really big that I definitely want to see” she says. “The venues in Joburg just make sense,” she says.
The audience only ever get to witness the final performance of their favourite artist. But beneath the bright lights and the towering waves of speakers, there are countless people who work tirelessly in the background to ensure that the production of a show is truly world-class.
Who, then, are the masterminds orchestrating this amazing display? That engine starts with the promoters.
Big Concerts is the undisputed live entertainment company responsible for promoting and bringing almost every major international artist to South African arenas and stadiums in the last three decades. Their impressive portfolio includes global musicians such as One Direction, Elton John, and Justin Bieber. But behind the promoters is the critical backbone, technical suppliers such as Gearhouse Group, a leading technical supplier for the live event industry in South Africa. They are the essential suppliers who are consistently able to meet the standards of putting together a world-class stage.
Technical crew coordinate to lift and install equipment during event setup. Photo: Nthabeleng Phayane
When handling a major international show, Gearhouse confirms that their planning process can typically start up to a year or more in advance. In a written reply, the company informs me that: “We work to the timeline of the clients,” This process usually involves research, logistics planning and execution of a show.
With the commitment to constantly invest in the quality of their work, the company routinely acquires equipment for both local and international events. If a specific piece cannot be sourced locally, they lean on strong international supplier relationships ensuring that no element of production is compromised.
The core technical crew on show day is a lot of hands, “We will have around 60 local crew on site,” they estimate. In addition, Gearhouse attribute the seamless execution of production to the first stages of preparation as every show and venue differs. “A big aspect of it is the pre-production preparation.”
The company confirms that their biggest focus area “involves delivering events that meet clients’ expectations and requires attention to every aspect of our services and full compliance with health and safety regulations,” echoing Dlomo’s statement that “JTC’s job is to ensure that event organisers adhere to all bylaws and conditions of the municipality.”
According to Gearhouse, there is no single one element that defines a world class production, “It starts with the performance of the artist… a happy client equals world-class.”
The rhythm to economic injection
Live music events don’t just serve as entertainment for concert goers; they also provide a big economic boost for the country.
Ticket sales for live music in South Africa generated R1,4-billion in revenue, the largest on the continent, completely overshadowing other major African markets such as Kenya and Nigeria, which both generated only R17-million in live ticket revenue, according to PwC’s Africa Entertainment & Media Outlook 2025-2029.
Moreover, according to the South African Cultural Observatory’s 2022 Economic Mapping Report, the Cultural and Creative Industries contribute approximately 3% to national GDP, and Gauteng drives 46,5% of that economic activity proving that this isn’t just culture, it’s big business.
For instance, according to an article by TimesLIVE, R&B singer Chris Brown’s two-day sold-out shows held at Johannesburg’s FNB stadium in December 2024, contributed to a major events weekendthat generated an estimated R900 million to Gauteng’s economy.
Economic development MMC in Joburg, Nomoya Mnisi, confirmed the economic boost generated for the city: “The concert (Chris Brown’s) has demonstrated the power of world-class entertainment to drive tourism, job creation and business growth in our city.” Johannesburg’s appeal translated to financial value.
She further underscored the event’s importance saying: “We are proud to have hosted an event of this magnitude, which not only showcases Johannesburg as a global hub for arts and culture but also highlights our capacity to facilitate large-scale events that stimulate economic activity.”
It is no secret that events such as this support high-skill jobs, considering the meticulous planning that goes into making them possible. Dlomo states that there are many sectors that get a boost from massive events, these include transportation, accommodation, retail and security services.
When companies and entities often seek the support of the JTC, they ensure that a great percentage of local skills is used. “We encourage that there be a share of skill and access for the smaller businesses, so that they can be uplifted and developed to reach the standards of the big guys.” Dlomo says.
This commitment ensures that hosting world-class events not only injects cash into the city but leaves local businesses with the support and experience that they need.
A creative capital
Joburg is validated not just by the artists who visit it, but by those it exports such as Grammy award winners Tyla and DJ Black Coffee.
The Global Music Report 2025 reports that in the sub-Sahara, Africa saw a recorded music revenue growth of 22,6% and these revenues surpassed US$100 million for the first time. The report also highlights South Africa as the largest market in the region and accounted for 74,6% of the region’s revenues, following a growth of 14,4%.
Additionally, the city also serves as the land of opportunity for upcoming artists. Bangi Makopo, from Johannesburg, who has the hopes of making it big in the industry one day says that Joburg is the best place to thrive as an artist. “It’s the city that has the most promise for up-and-coming artists,” he says, “all the major record labels are here,” adds Makopo.
“Amapiano has put South Africa on the map in a major way,” explains Makopo. “The world wants to know what’s happening in South Africa, what don’t we have?” he asks.
Beneath the lights, Focalistic performs to a packed audience. Photo: Nthabeleng Phayane
We don’t just host global culture, we export it. Amapiano, a South African music genre which translates to “the pianos” in isiZulu, uniquely blends a myriad of other genres such as house, kwaito and jazz. It came up in the early 2010s and has been rising to the top since.
Confirming its popularity as a global phenomenon, Amapiano was streamed on Spotify over 1,4 billion times in 2023, with countries such as the UK and Germany being in the top five listeners of the genre according to Business Day.
A world-class audience
The vibe and energy of South African audiences and the connection they feel towards them are often said to be thing that makes artists love performing in this city.
Cawa attributes the uniqueness of Joburg’ concerts to its audiences. “A Joburg crowd is the best that you can be in, we love a good concert.” She describes it as “an auditioning mindset, for the next artist to come to South Africa.”
The attitude of concert goers in Johannesburg is different. “There’s a bigger appreciation for music as a whole in Joburg compared to Cape Town.” She says that given an option to be in an international audience or being a Joburg audience, she will choose the latter “I will always choose a Joburg crowd… Joburg feels like a warm hug,” she says.
As previously asked by Makopo, what don’t we have? The truth is, there’s not much that we don’t have, we have the infrastructure, the transportation, the big promoters and production companies and lastly, the fans that make up a world-class concert. That is what makes the music and entertainment industry in this country thrive.
This is what undisputedly defines Johannesburg as a world-class African city.
FEATURED IMAGE: Technical crew constructing a stage. Photo: Nthabeleng Phayane
Buy Now Pay Later services promise a convenient payment method to make shopping easier, but for many, that convenience comes at a hidden cost.
BNPL is marketed as interest-free but relies on retailers and penalties.
Lower-income consumers use BNPL services due to economic inequality and immediate gratification.
BNPL services have hidden costs that pose financial risks.isksto consumers.
It’s currently 01:15 am, and the only light glowing in the room is from a phone screen. Tumelo is mindlessly scrolling through endless digital aisles. Tap, tap, tap – her thumb dancing against the glass screen and then finally, she sees it; her heart beating with jolts of excitement, the one item she’s been searching for – a cow print denim skirt. Her cart is already overflowing with festival gear. The total, a shocking R1274.64 “That’s way too much” she says.
She can’t afford all the items in her cart, but this festival is all everyone’s been talking about, this denim skirt is the last item that would complete her look. And then like a flash, something catches her eye, it was almost as if the whole room had lit up “make shopping easier with 4 interest-free payments.”
At first, she hesitates, but then thinks of how good she would look at the amapiano festival two weeks from now, contemplation swims in her head and finally, she’s convinced herself that it’s harmless. It’s just four payments of R318.66. No interest. No catch.
Or so it seems. Without another thought, she clicks “checkout with PayFlex” before she can even change her mind. But how exactly does this interest-free model work? With major providers like PayFlex, PayJustNow and Mobicred as alternative payment options, it has never been easier to get what you want, when you want it. By just a click of a button, you can get all your heart’s desires now and worry about the bill later.
The Buy Now, Pay Later (BNPL) industry is rapidly growing in South Africa. It offers customers a convenient way to shop by allowing them to purchase items without paying the full amount at once.
BNPL services are marketed as interest-free payments split into weekly or monthly manageable instalments. This is similar to the traditional lay-buy systems, but the only difference is that with BNPL, customers receive purchased products immediately and do not have to wait for it to be fully paid.
While BNPL have convinced customers that you can get whatever you want whenever you want it, at a small price, their interest-free claims raise the million-dollar question: how exactly do these companies generate their revenue?
Image of Payflex zero-interest offer payment plan. Photo: File/Payflex.com
Why South Africans flock to BNPL
According to a Research And Markets report, South Africa’s BNPL industry has undergone a significant growth between 2021 and 2024 and is projected to increase further from USD 717.3 million to approximately USD 1.3 billion by the end of 2030.
This growth is attributed to the increasing demand of interest free payment options, particularly as digital payment methods become more popular, especially among the younger consumers.
This upward trend only highlights the deep-rooted inequalities faced by regular South Africans. In an economy that frequently excludes lower-income consumers, many turn to BNPL providers as a financial lifeline, especially for those unable to pay for essentials up front. These platforms make large purchases feel more manageable.
In addition to the rising cost of living, a large population of South Africans either lack access to traditional credit or have limited financial services available to them.
Professor Gary van Vuuren of the Wits School of Economics and Finance argues that it’s a system that taps into the idea that things will look good in the future, that one will be able to pay their debts in time, “We always misjudge our future obligations – but other things always come up,” he says
He explains that it is a system built on optimism, “humans believe that they will have the money in a few months’ time… but life doesn’t work that way – immediate gratification, that’s what humans love.”
The illusion of “interest-free”
So, how do BNPL providers make their money if they are not charging interest?
First, it starts with the retailer. BNPL provide a service to merchants. These merchants are your everyday retail stores such as Superbalist and Takealot, they partner up with a BNPL provider and pay a small fee every time customers opt for the BNPL option at checkout. This is a simple arrangement that creates a win-win situation where the retailer boosts sales with fewer abandoned carts and the BNPL provider earns a commission.
Research by Stitch shows that customers spend 20-30% more when using Payflex, in fact, 83% of customers say they shop more often when Payflex is available.
Applying is made deliberately simple, at the point of checkout, you are required to provide your personal details such as your ID number and your debit or credit card information.
Providers then conduct a light credit check to assess if you will be able to pay these instalments when the time comes without digging too deeply into your credit history.
This speedy process is the key to their success, “They don’t want to do a deep credit dive – it costs time and money,” van Vuuren explains.
The consequences
While the promise of no interest is plastered in bold across all BNPL marketing, the real conditions are often buried in the lengthy terms and conditions – a place very few customers look.
For Tumelo, the “no catch” was a promise short-lived. A week after the festival, she received an SMS from Payflex informing her that the R318.66 payment was overdue and that a R95 default fee had been added. “I completely forgot about the payment,” she recalls, “I didn’t even have the money to pay them back when I saw the message.”
The assumption that BNPL services are interest-free makes them seem minimal risk, but a deeper look reveals the hidden costs associated with using these platforms.
According to Professor van Vuuren, many consumers lack the financial education needed to navigate these services. “The average customer probably won’t be very financially literate… these places rely on the fact that people don’t pay on time,” he warns.
With Playflex, their catchphrase is simple: “No interest, no drama”, but what happens when you miss a payment?
When you miss a payment on its due date, Payflex automatically charges a default fee. For its “Pay in 4” payment plan, you are charged R95.00 and for a missed “Pay in 3” payment, the fee charged is R125.00. This default fee is charged weekly for a maximum of three charges until the outstanding balance is paid in full.
Screenshot of Payflex Terms and Conditions. Photo: File/Paylex.com
But that’s not all. If the overdue balance remains unpaid, it starts to result in default interest at 2.00% per month. This happens because the overdue payment effectively reclassifies the initial transaction as an incidental credit agreement under the National Creditors Act (NCA) – additional charges which are hidden from sight.
For those who fail to make payments on time, the consequences can be severe. A missed payment might seem like a minor issue in the moment, but it can leave you in a web of financial entanglements down the line.
So essentially, the real revenue for BNPL companies comes from default and penalty fees from missed payments.
“These companies are going to make people poorer in the long run. They give people the expectation that they can afford things that they actually can’t,” says van Vuuren.
While BNPL services claim to be interest-free, the hidden costs are stitched quietly beneath the fabric of a soft cotton blouse or the travel tickets to a beachy holiday in Cape Town – penalties and mounting charges that only reveal themselves after the fact, turning an interest-free purchase into a costly debt.
Before clicking the shiny, appealing button that says, “Pay Later” consider this: what are you really delaying – the cost, or the consequence?
Professor van Vuuren’s advice remains clear: “Make sure that you know the conditions of these contracts.”
While BNPL may seem harmless or even helpful, sometimes reading the fine print is what may save you from a financial trap.
FEATURED IMAGE: Image of online purchase being made with Paylex option and logos of various BNPL services. Photo: Nthabeleng Phayane
South Africa’s falling birth rate is not an accident, it’s a choice as women’s aspirations are reshaping the future.
South Africa’s declining birth rate is more than just a statistic; it is a powerful indicator of a societal shift, driven by women demanding more for themselves.
According to the latest Mid-Year Population Estimates (MYPE) 2025 report by Stats SA, the Total Fertility Rate (TFR) in 2025 has fallen to an average of 2,21 children per woman, down from its peak in 2008 at 2,78 children per woman on average.
This downward trend is further supported in a recent study by Microtrends, which states that the South African birth rate for 2025 is 18.50 births per one thousand people, which is a 1.32% decline from 2024’s 18.75 births per one thousand people.
This decline is not merely a demographic trend, but signals societal transformation. There has been a mental and cultural shift in the attitudes towards parenthood. More and more South African women are choosing to delay or even relinquish having children altogether.
Research firm Eighty20 attribute this decline to a number of reasons including but not limited to: better access to healthcare and family planning, delayed marriages, and the cost of raising children. Most importantly, women have improved access to education.
With the scarcity of jobs and rising cost of living, raising a child is becoming increasingly expensive, especially in a country like South Africa where the high youth unemployment rate remains a critical issue.
It raises a particularly important question: can we truly afford the lives we imagine for ourselves, let alone for the next generation?
Historically, success for women was defined by marriage and bearing children, but traditional norms are now being challenged. The meaning of success has been redefined for the new generation of South African women.
As women make more informed choices, a new set of priorities is emerging. Many are now putting their education, careers, and personal growth first and pursuing financial independence, which these days is often referred to as ‘chasing the bag’.
While children are often considered a blessing, it would be irresponsible not to acknowledge the immense responsibility and personal sacrifice that come with raising a child. Parenting is a full-time commitment that often falls disproportionately on women. In a society where support systems are limited, many are questioning the feasibility of bringing a child into the world, not only for themselves but also for the child.
These cultural shifts are not just unique to South Africa, they echo global feminist movements such as South Korea’s 4B Movement, where women opt out of dating, marriage, sexual relations with men, and having children.
Although South African women may not fully embrace this approach, the underlying desire for autonomy and personal freedom is an indicator of how traditional norms are being challenged worldwide.
While it is important to celebrate the growing autonomy of South African women, we must also consider the implications for future generations. According to a report by The Organisation for Economic Co-operation and Development (OECD), declining birth rates often lead to ageing populations and eventually, shrinking workforces. Over time, societies may be faced with strained economic systems and social services such as grants and pension funds.
Whether women choose to embrace motherhood or not, at the heart of this transformation lies a simple, undeniable truth: women want more for themselves – they want better.
Accelerated service delivery mandated by city of Johannesburg mayor in problem areas of Joburg.
Open Day for Accelerated Service Delivery in Region F.
City of Johannesburg spokesperson seeks to reclaim the city.
Public opinion is varied, some are hopeful, while others remain skeptical of the initiative.
Johannesburg residents aired their frustration at the slow or non-existent service delivery from the City of Johannesburg as city officials held an open day for its Accelerated Service Delivery Initiative at Jorissen Place in Braamfontein on Wednesday April 30.
The programme which began in the inner city and is now being rolled out to other regions of the city, aims to address service delivery concerns across Johannesburg by involving municipal entities and engaging directly with communities.
Municipal entities such as City Power and the Johannesburg Metro Police Department (JMPD) were present to engage with the citizens.
Municipal officials engaging with the public. Photo: Nthabeleng PhayaneJohannesburg Metro Police Department Vehicles. Photo: Nthabeleng Phayane
City of Johannesburg spokesperson, Nthathisi Madingoane, told Wits Vuvuzela that the project aims to “Reimagine Joburg through the eyes of the residents.”
Braamfontein residents expressed mixed views.
Paballo Saohatsi, a local resident complained about frequent water disruptions and power outages. “There is a water issue in Braam, and power outages too.” she said.
Another resident, Siphesihle Ngubane, a student and small-business owner shared with Wits Vuvuzela his frustrations about the recently recurring power outages in the area. Ngubane was forced to give away stock from his ice-cream business. Though despite the setback, he remains optimistic about the city’s future. “I think it will get better, because I see them here” said Ngubane.
Lebo Nteso spoke of the tedious process that one must go through to acquire service delivery such as bins. “It’s [just] for show, because we’ve never had such awareness campaigns” she said.
However, Thembekile Nhlapo, a local resident expressed hope saying, “I think we can trust them to do what they say they are going to do.”
Even with measures like these put into place, service delivery remains an issue throughout the city.
FEATURED IMAGE: Municipal officials engaging with the public. Photo: Nthabeleng Phayane
Since her announcement as the Democratic Alliance’s mayoral candidate for Johannesburg, Helen Zille has dominated national headlines. In this bonus episode of We Should Be Writing podcast, hosts Lulah Mapiye and Bonolo Mokonoto dissect a media meet-and-greet with the mayoral hopeful. From her extensive political résumé to her controversial public utterance, we examine why the Democratic Alliance has chosen Hellen Zille as their candidate for the 2027 local mayoral elections. Additionally, […]
